Head of Ecommerce

City of Edinburgh, Edinburgh, UK (On-site)

£60K/yr – £80K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

Job Summary

Own and drive the end-to-end eCommerce trading function, delivering on sales and revenue targets while building growth through SEO, merchandising, and cross-functional leadership.

  • Own day-to-day performance across all channels
  • Define and execute a growth plan to increase eCommerce contribution
  • Collaborate with marketing, operations, finance and customer service to align trading

Job Description

Responsibilities

  • Own day to day trading performance of all eCommerce sales channels, delivering against sales, conversion, and revenue targets
  • Define and execute a practical commercial growth plan to increase eCommerce contribution from a low base
  • Reduce reliance on branded traffic by growing non branded SEO performance and improving discoverability
  • Relentlessly optimise the end to end customer journey to improve conversion, basket value, and repeat purchase
  • Improve online merchandising, product taxonomy, promotions, bundles, and category performance
  • Use data, insight, and structured testing to drive measurable improvements
  • Own website performance, platform optimisation (Shopify), payments, fraud processes, and trading reliability
  • Work closely with retail, marketing, operations, finance, and customer service teams to ensure alignment
  • Manage and challenge third-party agencies to ensure value and results
  • Deliver clear, honest trading reports and insight to senior stakeholders

Requirements

  • 5+ years’ experience in eCommerce or digital trading roles
  • Proven experience building or turning around underperforming eCommerce channels
  • Strong commercial mindset, you think in revenue, margin, and contribution, not vanity metrics
  • Hands on experience improving conversion, merchandising, SEO, and repeat purchase
  • Comfortable working from imperfect systems and improving them over time
  • Strong analytical capability with experience using analytics, SEO, and CRM platforms
  • Experience with Shopify (or similar platforms) preferred
  • Clear understanding of GDPR, PCI, and online trading compliance
  • Direct, pragmatic, and delivery focused, you fix problems rather than explain them
VPZ logo

VPZ

2.5 Glassdoor

VPZ are an online and national retailer of quality electronic cigarette and vaping merchandise, stocking a large range of e-liquids, hardware, accessories and more.

Founded in 2012
Newbridge, Scotland, GBR
375 employees
0% recommend to a friend
0% CEO approval

Salaries

Posted range

£60K/yr – £80K/yr

Taken straight from the job posting.

See all VPZ salaries

Marketing Team

Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
91.2K
Traffic Source Mix
Search
55.5%
Direct
36.3%
Referral
4%
Social
2%
Paid
0.1%

Headcount Trend

Current headcount: ~375
VPZ logo

Head of Ecommerce

VPZ · City of Edinburgh, Edinburgh, UK · On-site