Responsibilities

• Own the global ecommerce strategy, by setting the vision, roadmap, and commercial direction for all digital channels.
• Lead the revenue performance, driving forecasting, trading, and growth across all markets.
• Optimise the end to end customer journey, ensuring a seamless, high converting, premium DFYNE experience.
• Run the conversion optimisation rate and experimentation, testing, learning and iterate to improving conversion and customer outcomes.
• Oversee digital merchandising, including product launches, navigation, collections, and storytelling.
• Partner with supply chain, ensuring stock accuracy, forecasting alignment, and smooth product flows.
• Own the platform performance, sustainability, speed, integrations, and continuous improvement.
• Leverage data and insights, using analytics to inform decisions, identifying opportunities, and driving accountability.

Requirements

• Experience in ecommerce within high growth direct to consumer, retail or consumer brands.
• Proven track record of scaling revenue in multimarket environments.
• Strong platform experience (Shopify Plus or equivalent).
• Global ecommerce exposure, including logistics, payments, tax, and localisation.

Preferred

• Strategic thinking.
• Creative direction.
• Operational excellence.
• Leadership & coaching.
• Stakeholder alignment.
• Budget and ROI mindset.
• Calm command.
• Community first thinking.