Head of E-Commerce, Digital & Delivery Marketing

Responsibilities

• Own the marketing strategy and commercial performance of BRG’s OOR and delivery channels across the portfolio.
• Develop and own the annual OOR growth and marketing strategy across BRG brands.
• Own marketing relationships with key delivery aggregators and partners, including platforms such as Deliveroo, Uber Eats and Just Eat.
• Build the promotional and activation calendar for delivery, ensuring activity balances revenue growth, guest acquisition and profitability.
• Identify and develop compelling offers, bundles, exclusives and promotional mechanics that grow orders, frequency and average order value.
• Own delivery media and advertising strategy, ensuring investment is targeted, measurable and continually optimised.
• Work with Brand and Food teams to optimise digital menus, product hierarchy, photography, descriptions, merchandising and upsell opportunities.
• Ensure campaigns and NPD are brilliantly executed across delivery platforms from day one.
• Identify opportunities to grow direct ordering and reduce over-reliance on third-party channels where commercially appropriate.
• Partner with Operations to improve the end-to-end delivery guest experience, including availability, accuracy, speed and customer satisfaction.

Requirements

• Significant digital, e-commerce, growth or performance marketing experience within a multi-site consumer business.
• Essential: direct experience of food delivery and the restaurant/QSR delivery ecosystem.
• Strong experience working with delivery aggregators and understanding their commercial and marketing models.
• A proven track record of driving measurable digital revenue growth.
• Strong CRM and customer lifecycle marketing experience.
• Experience of app and/or loyalty programme growth.
• Strong understanding of paid digital media and experience managing external media/performance agencies.
• Experience using data and analytics to drive commercial decisions.
• Understanding of digital ordering, conversion optimisation and customer journey principles.
• Strong commercial and financial acumen, with the ability to understand ROI, margin and incremental sales.