Responsibilities

• Own end-to-end leadership of the Web & UX, Marketing Automation, Performance Marketing and Digital Marketing teams, setting priorities, standards and ways of working across each discipline.
• Lead the AI adoption agenda within digital marketing, ensuring capability and tooling keep pace with a fast-changing channel mix.
• Bring previously separate channel teams together under a single point of accountability, sits at the centre of the brief-to-delivery workflow, and leads the AI adoption agenda within digital marketing, ensuring capability and tooling keep pace with a fast-changing channel mix.
• Partner with the Campaigns team to translate approved campaign frameworks, journey types and segmentation logic into deliverable channel plans.
• Own the digital marketing upskilling programme, closing capability gaps across UK and offshore resource as new channels, tools and AI capability come online.
• Ensure KPI reporting (engagement, MQL, pipeline influence) is accurate and timely, feeding insight back to the Campaign team and GTM team and keeping Dynamics up to date to close the loop.

Requirements

• proven experience of multi channel digital marketing function and experience of embedding AI tools.
• Track record of managing distributed teams, including offshore resource.
• Experience with marketing automation platforms (e.g. equivalent to CIJ) and CRM-based reporting (e.g. Dynamics).
• Strong stakeholder management, able to operate confidently with senior leaders across GTM, sector, service line and regional teams.
• Comfortable balancing strategic channel leadership with hands-on problem solving during delivery.

Preferred

• Clear, structured communicator, able to translate technical or channel-specific detail for non-specialist audiences.
• Collaborative leadership style, able to build a genuinely integrated team culture across UK and offshore locations.

Benefits

• We’re happy to talk flexible working and consider reduced hours and job shares, we’ll support you to balance your work and life.
• We’re committed to supporting you through different life stages, with a range of family friendly and wider leave policies.
• Our open and accessible culture means you’ll interact with leaders who are interested in you and everything you bring to our firm.