Head of Digital Marketing – Website, SEO & Paid Ads (Health & Wellness Ecommerce)
London, UK (On-site)
£40K/yr – £50K/yrSenior LevelFull time
Posted 2 weeks ago
Job Summary
Own and scale a Shopify ecommerce site end to end, leading SEO, paid media, CRO, and automation initiatives to drive revenue growth.
- Drive end-to-end Shopify growth, SEO, and paid media
- Lead CRO program and automation initiatives
Job Description
Responsibilities
- Own and continuously improve our Shopify site: landing pages, site structure, conversion rate optimisation, and A/B testing
- Control our SEO strategy and execution to grow organic traffic and rankings
- Control our Google Ads and Meta Ads strategy and spend, working directly with our Meta ads agency
- Identify and implement growth opportunities across paid, organic, and site experience
- Explore and implement AI automations and API connections to improve marketing efficiency
- Keep light oversight on email/Klaviyo as a growth channel
- Report on performance against revenue and profit targets
Requirements
- Proven experience owning a Shopify (or similar ecommerce) site end to end
- Strong SEO experience, both technical and content-led
- Hands-on experience running Google Ads and Meta Ads, including agency management
- CRO/A-B testing experience
- Comfortable working with AI tools/automations and API-based integrations
- Deadline-driven, highly organised, gets-things-done operator
- Data-literate, comfortable reading performance data and acting on it
Salaries
Posted range
£40K/yr – £50K/yr
Taken straight from the job posting.
