Head of Performance Marketing

London, UK (Hybrid)

£70K/yr – £80K/yrSenior LevelFull time

Posted 12 days ago

Job Summary

Own and scale paid performance across Google, Meta and programmatic; lead client relationships and build a high‑performing team while shaping commercial strategy and cross‑channel delivery.

  • Own and scale paid performance across channels
  • Lead client relationships and senior conversations
  • Build and develop the performance team

Job Description

Responsibilities

  • Own Paid Performance. Full ownership of Google, Meta and programmatic across every client account, from strategy through build, optimisation and measurement
  • Lead Client Relationships. Run the performance conversation with Marketing Directors, CMOs and digital leads at clubs. You lead on your accounts, with support from CCO when required
  • Build the Team. Define what the performance team looks like, then hire and develop it
  • Win Work. Join pitches as the performance expert in the room and help convert them
  • Shape Commercials. Input on scoping, retainer design and where an account should grow. Your read on what is deliverable and profitable
  • Set the Standard. Build the playbook from scratch. Measurement frameworks, naming conventions, reporting cadence, QA, client onboarding. The version that still works when there are six of you
  • Connect the Channels. SEO, CRM and ecommerce trading sit alongside paid in most engagements. You will be accountable for how all channels join up and for the quality of delivery

Requirements

  • Strong agency experience, ideally within retail or sport, managing multiple client accounts with competing priorities and deadlines
  • Current, hands-on expertise across Google and Meta, with the ability to build and optimise campaigns personally
  • Commercial ownership of client accounts, including scoping, resourcing and P&L management
  • Deep experience in media planning and campaign delivery
  • The confidence to lead senior client conversations independently and articulate recommendations if challenged
  • Strong analytical capability, including attribution, incrementality and the ability to demonstrate what each channel is genuinely contributing
  • Comfort operating without established process, and the initiative to define it

Preferred

  • Experience with ecommerce, subscription or membership businesses, and across US and European markets
  • A working understanding of SEO and CRM, enough to set strategy, direct specialists and challenge the work
  • Familiarity with Shopify, GA4, Funnel and CRM platforms such as Klaviyo, Bloomreach or Salesforce Marketing Cloud
  • Sport is a bonus, however we would rather hire an excellent agency operator and teach them the sector

Benefits

  • Remote first working, with the team together in London regularly
  • Day off if your team wins the league
  • 25 days holiday plus bank holidays
  • Access to sport through our clients and partners
  • Small team, real ownership, and a direct line to the founders
Balance Digital logo

Balance Digital

We drive digital transformation for brands that play to win. Balance Digital empowers high-performing sports brands to move faster, connect deeper, and inspire through digital excellence. Our approach blends precision, creativity, and cutting-edge technology to craft seamless digital ecosystems that have a measurable commercial impact.Transforming your online channels into strategic assets that deliver measurable results: increased fan loyalty, higher revenue per customer, consistent commercial growth, and more. Proven through partnerships with top-tier clubs our approach ensures your digital channels align perfectly with your commercial objectives.

London, England, GBR
6 employees

Salaries

Posted range

£70K/yr – £80K/yr

Taken straight from the job posting.

See all Balance Digital salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~6
Balance Digital logo

Head of Performance Marketing

Balance Digital · London, UK · Hybrid