Lead a global demand and portfolio marketing function, shaping a repeatable campaign engine, data-driven lead generation, and AI-enabled optimization across digital channels, events, and cross-functional partners to drive pipeline and revenue.

• Growth/Portfolio Marketing: Manage and develop a team across demand, campaigns, digital and events.
• Campaign Engine: Lead the development and execution of a clear, repeatable process with Marketing Ops, Content, and a cross-functional team.
• Global Lead Gen & AI Optimisation: Own lead generation KPIs and pipeline targets, using data, predictive insight, and AI-enabled optimization to improve performance and conversion.
• Events Alignment: Coordinate with Events to align regional/global campaigns and revenue goals.
• Measurement & Optimisation: Enforce regular reporting from cross-functional teams and hold monthly measurement meetings to drive tactical improvement.
• Integrated Campaigns: Partner with Portfolio, Content, Demand, Digital and Comms for stronger messaging and a connected audience experience across channels.
• KPIs & Growth: Set team KPIs aligned with marketing functions to drive lead generation, portfolio impact, and digital engagement while boosting lead quality and pipeline contribution.
• Reporting & Martech: Enhance reporting with Marketing Ops, ensuring dashboards, analytics, and martech integrations, including AI-driven insights where appropriate.
• Revenue Pipeline Transparency: Collaborate with Sales data and Marketing Ops to report monthly on marketing revenue pipeline within Salesforce and improve visibility of marketing effectiveness.
• Campaign Governance: Project-manage campaigns, run regular assessment meetings, and deliver monthly performance reports to leadership.