Head of CRM, Customer Engagement & Intelligence
Belmond
London, UK (Hybrid)
In-houseFull-timeSenior level
4 weeks ago
Head of Customer Engagement
London, UK (Unknown)
Salary Not AvailableDirector/ExecutivePermanent
Posted 2 months ago
Job Summary
Own and evolve the customer strategy and engagement agenda to boost tennis participation and fandom, drive first‑party data growth, and lead upcoming technology and membership innovations including AI features and loyalty initiatives.
- Shape visibility, positioning, and promotion across the year to grow engagement.
- Drive data growth and strengthen relationships with coaches, volunteers, and the wider game workforce.
- Oversee strategic changes such as Martech migration, AI adoption, and a bespoke padel membership strategy.
Job Description
Responsibilities
- The Customer Strategy & Marketing Team support the LTA’s vision through the visibility, positioning and promotion of tennis all year round, to grow fandom and participation.
- The Customer Engagement team plays a vital role in the delivery of the LTA’s business plan, responsible for increasing our database of first party contacts to drive our participation, fandom and income generating objectives and for building the LTA’s relationship with key members of the game’s workforce infrastructure such as coaches and venue volunteers.
- Key imminent strategic change projects will include a Martech migration and adoption of new technology including AI features, development of a new strategy for our membership proposition, including a bespoke solution for padel and new innovative fan engagement and loyalty mechanisms.
Marketing Team
Marketing Roles Posted (Last 30 Days)
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