Head of Content

London, UK (Unknown)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 weeks ago

Job Summary

Own and execute the Club's content strategy across video, digital, and editorial channels, driving engagement, audience growth and PR reach, while leading a multidisciplinary team and collaborating with Football, Communications, Partnerships and Retail.

Job Description

Responsibilities

  • Own the content strategy and set targets for engagement, views and audience growth.
  • Use data and audience insight to improve performance and identify new formats, platforms and opportunities.
  • Establish clear editorial standards and maximise social-first, digital and video opportunities.
  • Lead first-team coverage across matchdays, training, transfers and key football moments.
  • Work with Football and Communications to maximise access and opportunities.
  • Create positive narratives connecting the team with supporters.
  • Develop original stories around players, supporters, heritage and community.
  • Create content capable of generating PR pick-up and reaching audiences beyond Club channels.
  • Lead creative content for transfers, kit launches, major campaigns and commercial activations.
  • Connect Content, Marketing, Communications, Partnerships and Retail around strong creative ideas.

Requirements

  • Minimum seven years’ experience in sports digital content, preferably football
  • Proven experience creating and implementing sports content strategies
  • Strong knowledge of football/sports content trends, audiences and platforms
  • Experience working within a professional football or sports environment
  • Proven ability to manage and develop multidisciplinary teams
  • Creative, proactive and dynamic, with high standards and strong strategic thinking
  • Excellent relationship-building skills across multiple departments
  • Comfortable working with sports professionals and senior executives
  • Flexible regarding matchdays, irregular hours and extensive travel
  • Natural leader able to engage and inspire others

Benefits

  • 25 days annual leave plus your birthday off
  • Pension and life insurance
  • Healthcare cash scheme
  • Travel season ticket loan
  • Cycle to work scheme
  • Priority access to apply for match tickets
  • Discounted season tickets
  • Staff discounts in the club store, café and our official partners products and services
  • Discounted gym membership and onsite fitness room facilities
  • Family friendly leave policies
West Ham United logo

West Ham United

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
725

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31

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