Head of Content

England, UK (Remote)

£70K/yr – £75K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own the digital content strategy for Thrive and shape aligned, outcomes-focused learning journeys across products and communities, while using AI to accelerate personalization and scale content reach.

Content ownership: define and execute a scalable strategy across Thrive with data-driven paths for learners and managers.
Product adoption: drive uptake of Leadership Academy suites through curated content and learning experiences.
Community engagement: deliver high-value, exclusive content and mentor-led touches that convert passive learners into active members.

Job Description

Formulate and execute the overarching digital content strategy for CMI Thrive, ensuring alignment with the CMI Professional Standard and product portfolio as well as CMI’s strategic objectives.
Drive adoption of new products, including the CMI Leadership Academy, Future Leaders Academy, and Leadership for AI qualification suites, by creating, sourcing, and curating content and e-learning for training providers and learners.
Deliver a top-tier user experience via CMI Thrive's content, communities, and mentoring to build a digital value proposition for core products, driving platform engagement, learner conversion, and guiding managers toward Chartered Manager (CMgr) status.
Use generative artificial intelligence safely and effectively to automate content curation and recontextualise materials for diverse sectors and audiences.
Develop high-profile, original, CMI-owned content that amplifies CMI's brand and established position as the industry thought leader in management and leadership.
Cultivate relationships with CMI’s networks, external experts, and influencers to bring exclusive, high-value content to the platform. Leverage these connections within Thrive’s community spaces to create interactive, expert-led touchpoints that turn passive consumption into active, community-driven learner engagement.
Regularly audit CMI Thrive’s content, remove expired assets and ensure relevancy and recency.
Monitor external content performance benchmarks, organic engagement data, and learner analytics to demonstrate clear behavioural impact and business results to CMI partners.
Mentor and manage direct reports, fostering a culture of innovation, data-driven decision-making, and customer-centricity.

We are looking for someone who can enhance our culture and align with our core values. We want someone who is ‘Passionate’ in making a positive difference to the skills of managers and leaders, ‘Practical’; with the ability to make quick and smart decisions, ‘Progressive’ about creating a better future and maintaining a ‘Professional’ code of conduct, through being accountable and ethical in everything that we do.
Extensive experience leading content strategy / content marketing, within a high-growth B2B or digital/marketing agency environment.
In depth knowledge of UX best practice to drive user engagement.
Proven track record of launching successful content initiatives that drive measurable customer retention, community engagement, brand authority, and revenue growth.
Deep understanding of modern, digital content production and management including the use of AI in content personalisation and contextualisation.
Demonstrated ability to take a data-driven approach and gather unstructured customer feedback and transform it into structured, scalable digital pathways that meet clear market needs.
Superb communication and presentation skills, with the ability to collaborate effectively across a range of internal and external stakeholders.
Thrives working at pace, with a pragmatic, agile approach.
Passionate about CMI’s mission of turning accidental managers into conscious, inclusive leaders.

We are looking for someone who can enhance our culture and align with our core values. We want someone who is ‘Passionate’ in making a positive difference to the skills of managers and leaders, ‘Practical’; with the ability to make quick and smart decisions, ‘Progressive’ about creating a better future and maintaining a ‘Professional’ code of conduct, through being accountable and ethical in everything that we do.
Extensive experience leading content strategy / content marketing, within a high-growth B2B or digital/marketing agency environment.
In depth knowledge of UX best practice to drive user engagement.
Proven track record of launching successful content initiatives that drive measurable customer retention, community engagement, brand authority, and revenue growth.
Deep understanding of modern, digital content production and management including the use of AI in content personalisation and contextualisation.
Demonstrated ability to take a data-driven approach and gather unstructured customer feedback and transform it into structured, scalable digital pathways that meet clear market needs.
Superb communication and presentation skills, with the ability to collaborate effectively across a range of internal and external stakeholders.
Thrives working at pace, with a pragmatic, agile approach.
Passionate about CMI’s mission of turning accidental managers into conscious, inclusive leaders.

Flexible working - We are not a traditional 9 to 5, we are flexible with what hours you work and when you work. Our offices in both London and Kettering provide comfortable collaboration spaces for team get-togethers
21 days’ holiday + 8 days’ Bank Holiday + 4.5 days allocated for CMI holiday over Christmas and New Year period - with annual leave days increasing with length of service and the opportunity to buy and sell holiday
Wellbeing and mental health - in-house mental health first-aid trainers and BUPA Employee Assistance for 24 hour support plus private healthcare options
Inclusion at our core - Our colleague-led Inclusion Hubs for Ethnicity, LGBTQIA+, Menopause, Age, Disability and SocioEconomic are open for anyone to join
CMI membership - take advantage of our amazing courses and become a Chartered Manager. Plus, CMI will pay your professional membership to one additional organisation of choice
Rewards and Recognition scheme - cash prizes awarded to employees throughout the year
Pension - we add an extra 6% of your gross salary to your pension pot every month after 3 months

Chartered Management Institute

3.4 Glassdoor

Leadership is built, not born.The Chartered Management Institute (CMI) works with individuals, employers and education providers to connect the dots and turn potential into skilled, confident leadership.Alongside the 100,000+ learners around the globe training to be better leaders through CMI, and our valued membership community of 225,000+, we are committed to our charitable mission of increasing the number and standard of professionally qualified managers.Backed by the unique Royal Charter, CMI is the only organisation able to award Chartered Manager status - a mark of management excellence held by 20,000+ professionals, proven to boost career prospects and workplace impact.CMI’s thought leadership, research, events, and online resources provide valuable insights to professionals looking to improve their results; create diverse high-performing teams and nurture the next generation of managers and leaders.#FutureLeadersStartHere___All videos on this channel are the copyright of CMI.No commercial use: Do not embed, reproduce, or use for business purposes.Non-commercial sharing: You may share links for personal or educational use.No implied endorsement: These videos cannot suggest sponsorship or affiliation.For permissions, contact: marketing@managers.org.uk

Founded in 1947

London, England, GBR

930 employees (45 in marketing)

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