Head of Content

London, UK (Hybrid)

£40K/yr – £45K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end social content pipeline for INVADES, balancing short-form outputs with platform-aware strategy, while leading production from concept through delivery and collaborating with partners to extend reach beyond TikTok and Instagram.

  • Content Production & Calendar: Plan, edit, and publish daily short-form content and manage editorial shoots from planning to delivery.
  • Platform & Trends: Stay ahead of TikTok and Instagram trends, optimize content by performance, and tailor content for platform nuances.
  • Partnerships & Expansion: Guide sponsored campaigns with clients and freelancers and help evolve the content strategy toward YouTube and emerging channels.

Job Description

Responsibilities

  • Lead the day-to-day management of INVADES’ Instagram and TikTok channels
  • Publish a minimum of 1 Instagram post per day
  • Publish a minimum of 1 TikTok post per day
  • Manage community engagement across platforms including comments, DMs and audience interaction
  • Monitor content performance and optimise based on engagement and platform trends
  • Develop creative content ideas aligned with youth culture, social trends and the INVADES brand
  • Plan and manage content calendars across all consumer channels
  • Stay ahead of TikTok, Instagram and emerging social media trends
  • Understand and apply the nuances between content designed for TikTok versus Instagram
  • Support the future expansion of INVADES’ content strategy across additional platforms including YouTube and emerging social channels

Requirements

  • Strong content editing skills across short-form social content
  • Deep understanding of TikTok and Instagram content strategy and platform behaviour
  • Experience working with YouTube and longer-form content formats
  • Strong creative instincts and an excellent pulse on youth culture, internet trends and social media
  • Highly organised with the ability to manage multiple projects and deadlines simultaneously
  • Excellent communication and stakeholder management skills
  • Ability to work professionally with clients, partners and freelance teams
  • Experience managing content calendars and social publishing workflows
  • Strong attention to detail and ability to execute briefs accurately

Preferred

  • Experience in a producer role or production environment
  • Experience working with freelance creative teams and external talent
  • Experience delivering branded or sponsored social content campaigns
  • Ideal Candidate: You are someone who naturally understands what makes content culturally relevant and shareable. You’re equally comfortable brainstorming creative ideas, managing production logistics and communicating with clients. You know how to maintain a consistent brand voice while adapting content for different platforms and audiences.
  • Most importantly, you understand youth culture beyond surface-level trends and can help shape INVADES into a leading voice within it.
INVADES logo

INVADES

Inspiring the next generation of sports fans through the creation of innovative, shareable experiences.

Greater London, England, GBR
149 employees (50 in marketing)

Traffic Signals

Monthly Visitors
4.4K
Traffic Source Mix
Search
52.4%
Direct
34.8%
Referral
7.2%
Social
4.3%
Paid
1.1%

Headcount Trend

Current headcount: ~167

Marketing Team

Marketing Team Size
50 (34% of company)