Head of Brand

Bristol, UK (On-site)

£75K/yr – £85K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the brand strategy, activation and growth storytelling for a multi-channel FMCG brand, turning consumer insight into high impact campaigns and a scalable team roadmap.

  • Brand stewardship: guide equity and partnerships to keep the brand consistent across grocery, foodservice and hospitality touchpoints.
  • Insights to activation: translate consumer and category data into digital, retail, packaging and PR activation.
  • Growth leadership: shape the pipeline and innovation direction with a brand led voice and measurable impact.

Job Description

- Brand strategy and equity - who we are, what we stand for, and how we show up everywhere - Consumer insight - keeping us close to our customers, the category and where the market's heading - Brand activation across every touchpoint - digital, retail and in-store, packaging, media and PR - The brand campaign and seasonal calendar - leading everything from high-impact launch moments to always-on activity that keeps our audience engaged year-round - Leading and evolving the Marketing team - managing the team and developing their talents - Brand stewardship on major partnerships - keeping our standards high on the commercial and foodservice deals that carry the brand - Feeding the pipeline - using your insight to shape where innovation goes next - 5–8 years in marketing, with at least a Head of Brand (or equivalent) level - FMCG / food & drink experience, including grocery - A strategic operator with a scale-up mindset - Strong on consumer insight, brand-building and brand activation - A track record from a genuinely brand-led business - A confident people manager who can lead, develop and build an effective team - Data-driven, comfortable with category data and performance measurement - Out-of-home / foodservice channel experience - B Corp or purpose-led brand experience - Innovation / NPD exposure - Restaurant or hospitality marketing background - Salary of £75,000–£85,000 depending on experience, with up to 20% of annual salary in bonuses - Quarterly Performance Bonus (up to 10% of salary) - Company Long Term Incentive Bonus (up to 10% of salary) - Real strategic ownership - direct input into brand and innovation strategy - Multi-channel scope: grocery, foodservice, restaurants, festivals and online - Leave your mark by shaping a team and evolving a well-loved brand over the next five years and beyond - Be part of a business with purpose - a B Corp and Real Living Wage employer committed to doing the right thing for people, communities and the planet - Invest in your future with company pension contributions - Enjoy 29 days of annual leave (including bank holidays), plus an extra day for every year of service up to four additional days - Work-life balance: purchase up to 10 additional days of holiday a year
Pieminister logo

Pieminister

From Pieminister’s humble beginnings, selling pies at music festivals and market stalls, Pieminister is now a multi-channel business developing pies (and other products) for Pieminister’s own restaurants and cafes, as well as leading supermarkets, independent retailers, delis, and so on.Still a family-owned business, Pieminister’s team of pie experts make over 6 million pies a year and up to 100,000 pies a week in Bristol during peak times. Pieminister is the UK’s only national pie company to use 100% free range British meat. And the provenance of ingredients is a key part of what Pieminister stand for.In 2020 Pieminister defined their ‘Pies, Planet, People’ agenda which lays-out how they will make positive transformational changes for the good of the planet by 2025.The working environment at Pieminister is fast paced, varied, high-energy and they have lots fun along the way. They don’t wear suits but are serious about business and their ambition to be the UK’s most sustainable & loved pie brand.Visit www.pieminister.co.uk for more information and to buy online.

Founded in 2003
Bristol, England, GBR
129 employees (5 in marketing)