Head of Brand Partnerships

London, UK (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Job Summary

Own and lead NEXT's brand partnerships strategy for digital advertising, driving multi-million pound co-funded budgets and end-to-end partner activations across multiple categories.

  • Secure multi-million pound co-funding for campaigns
  • Coordinate cross-functional teams and agencies
  • Drive campaign KPIs and LTV across owned and licensed brands

Job Description

Responsibilities

  • Lead and maintain the seasonal and annual brand partnerships strategy for digital advertising across NEXT owned and paid media channels.
  • Pitch, negotiate, and secure brand-funded and co-funded marketing budgets exceeding £5m annually.
  • Drive incremental sales and meet campaign KPIs including NEXT internal LTV metric.
  • Oversee end-to-end partner activations across Sports, Home, Fashion, and Beauty categories in alignment with brand tiering guidelines.
  • Lead digital marketing strategy and execution for key wholly owned and licensed brands.
  • Brief, align, and direct internal stakeholders (Product, Trade, Creative Production, Finance, PR, Social) and external media agencies to ensure campaign alignment

Requirements

  • Extensive experience in digital performance media, agency account leadership, or client-side brand partner management
  • Proven track record of pitching for and securing multi-million pound media co-funding budgets from retail and consumer brands
  • Strong commercial acumen and numerical capability, with proven success in managing P&L targets, forecasting and analysing campaign ROI
  • Comprehensive knowledge of digital media channels
  • Exceptional stakeholder management skills with the ability to build collaborative relationships across internal execution teams and senior brand executives (CMOs/CCOs)
  • High level of organisational, time management and project management skills, capable of delivering complex multi-channel campaigns under tight deadlines
  • Strategic problem solver able to effectively balance shopper experience, brand goals, and NEXT commercial priorities
  • Experienced team leader adept at coaching direct reports and managing virtual cross functional teams
  • Must be comfortable with national travel as this role requires travel to Head Office in Leicestershire and to London for brand meetings

Benefits

  • 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
  • Company performance based bonus
  • Sharesave scheme
  • On-site Nursery available; OFSTED outstanding in all areas
  • 10% off most partner brands & up to 15% off Branded Beauty
  • Early VIP access to sale stock
  • Access to fantastic discounts at our Staff Shops
  • Restaurants with great food at amazing prices
  • Access a digital GP and other free health and wellbeing services
  • Free on-site parking
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NEXT

3.5 Glassdoor

At Next we never underestimate what we can do. Bring your energy, play to your strengths and never shy away from change. Push yourself and back others. Make things happen that will be bigger and better than before. Come and work for one of the UK’s biggest retailers. It is everything you could imagine, and so much more. We’re constantly innovating, constantly working on something new and constantly creating more and more exciting new products, which means no day is the same, and no day is dull. Whether you take up a role in making furniture with our lively warehouse team or join our team of superhuman developers and tech engineers, you’ll be rubbing shoulders with some of the most talented people in the country, who not only work hard but play hard too.Let's take it on.

Founded in 1982
Enderby, England, GBR
26K employees (1,588 in marketing)
63% recommend to a friend
74% CEO approval

Salaries

Brand Marketing median pay in the United Kingdom

£46K/yr

Most earn £36K to £62K. Based on 90 salaries, including bonus and equity.

See all NEXT salaries

Marketing Team

Marketing Team Size
838 (3% of company)
Median Tenure
11 years

Recent Ads

Traffic Signals

Monthly Visitors
32.9M
Monthly Google Ads Budget
$135.5K
Traffic Source Mix
Search
49%
Direct
45.9%
Referral
3.3%
Social
1.1%
Paid
0.6%

Headcount Trend

Current headcount: ~25.9K

Recent News

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Head of Brand Partnerships

NEXT · London, UK · Unknown