Brand Strategist - Health

London, UK (Unknown)

Salary Not AvailableMid Level

Posted 14 hrs ago

Job Summary

Own global brand strategy and translate science into creative narratives while mapping competitive landscapes and guiding briefs that drive behavior change.

  • Define brand frameworks and channel strategies for HCPs and consumers.
  • Lead creative briefing and collaborate with teams to ensure strategy informs measurable work.

Job Description

Responsibilities

  • Brand & Comms Strategy: Develop global brand frameworks, messaging architectures, and channel strategies targeted at Healthcare Professionals (pharmacists, dentists, oncologists, specialists) and consumers.
  • Translating Science into Creative Narratives: Mine clinical trials, mode-of-action data, and medical literature to uncover compelling strategic "nuggets" that fuel creative work.
  • Competitive & White Space Mapping: Analyze market dynamics and competitive landscapes to uncover strategic white space—especially in mature categories where product claims are highly competitive.
  • Creative Briefing & Partnership: Write sharp, inspiring briefs and spar constructively with Creative Directors and teams to ensure strategy leads to work that changes behavior.
  • Humanizing Health: Connect rigorous science with human empathy, creating communications that resonate with real-world decision-making for doctors, pharmacists, and patients.

Requirements

  • Experience in brand, communications, or creative strategy within an agency environment (Consumer Health, OTC, Pharma, MedComms, B2B, or general Advertising).
  • Exposure to global brand-building frameworks or medical strategy/comms planning.
  • Experience or strong interest in either:
  • Consumer Health / OTC: Driving expert/pharmacist recommendation strategies and global brand architecture.
  • Prescription / Rx: Crafting messaging strategies around specialized data, clinical trials, and unique modes of action.
  • Scientific Curiosity: A genuine interest in health and science, with the drive to immerse yourself in medical literature and complex subject matter.
  • Critical Thinking: Strong reasoning and synthesis skills. While we embrace modern AI tools for research efficiency, we rely on your critical thinking to drive strategic clarity and original insights.
  • Lateral Thinking: Proactive and inquisitive—able to anticipate challenges and see "around the corner" for our clients.
  • Creative Judgment & Briefing: Appreciation for creative strategy (knowledge of APG frameworks is a plus) and the confidence to collaborate closely with creative teams.
  • Strong Communication: Persuasive, articulate, and skilled at workshop facilitation and client presentation.

Preferred

  • APG frameworks knowledge is a plus

Benefits

  • Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed.
  • We'll give you the autonomy to seek out new paths and better ways of doing things.
  • We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network.
  • Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK.
  • We want everyone to feel welcome when they join us, and once they're here, for them to want to stay with us, grow their career, and to feel they belong with us.
  • We are an equal opportunity employer and we're committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy.
  • If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know.
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Ogilvy UK

3.7 Glassdoor

Ogilvy UK inspires brands and people to impact the world. Our iconic, culture-changing, value driving ideas have delivered sustained growth for clients since David Ogilvy founded the company in 1948. Ogilvy UK has businesses specialising in Advertising Brand & Content, PR Social & Influence, Consulting & Behavioural Science, Ogilvy One and Health. Not to mention our boutique agency New Commercial Arts. Each deliver world-class award-winning creative solutions for clients including Coca-Cola, Mondelez, Sainsbury’s, Lloyds Banking Group, F1, The Mayor of London and Samsung. We build on our legacy through our Borderless Creativity mantra - operating, innovating and creating at the intersection of our capabilities and talent. It is at this inflection point where the impact and magic lies. We call this borderless creativity. Ogilvy UK also has six incredible employee networks dedicated to Diversity, Equity and Inclusion - Roots, Rewired, Proud, Equals, MPower and Parents & Carers.

Founded in 1948
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Brand Strategist - Health

Ogilvy UK · London, UK · Unknown