Responsibilities

• This is an exciting role in our growing marketing team, providing hands-on brand and marketing support across both our UK & Ireland and international businesses.
• The role reports directly to the Senior Brand & Marketing Manager UK & Ireland and provides agreed dotted-line support to the Senior Brand & Marketing Manager International, helping both areas translate strategy into high-quality, well-coordinated execution.
• We’re an ambitious team who believe we can make a real difference to people’s lives and we’re looking for a passionate, hands-on marketeer to help bring probiotics to the mainstream.
• You’ll work closely with both Senior Brand & Marketing Managers, supporting teams across Sales, Digital, International, HCP, Science, Design and Creative.
• You’ll coordinate activity across brand campaigns, product launches, customer plans and international workstreams, bringing people together and keeping projects moving with clarity and energy.
• Priorities for shared support will be agreed between the two senior managers to ensure the role is focused where it can add most value and avoids duplicated work.
• Things move fast at Optibac, so no two days are the same. You’ll need to be confident planning and delivering fully integrated 360° activity, grounded in consumer insight and best practice, while adapting your approach to different commercial and market needs.
• Digital know-how is essential too, as you’ll work closely with our Digital Team across website, Amazon, marketplaces and social activity where required.
• You’ll play a central delivery role in consumer insight and market research. Working with the Senior Brand & Marketing Manager UK & Ireland, who leads global brand tracking, brand health and Trusted & Recommended studies, you’ll help manage research agencies, fieldwork, analysis and reporting, while also supporting the Senior Brand & Marketing Manager International with relevant international market insight and application of findings.
• In the UK & Ireland, you’ll provide strong day-to-day support to our Sales teams across national accounts, pharmacies, health food stores and supermarkets, including range reviews, category management, customer marketing plans and sales-driving initiatives.

Requirements

• Amazon & E-Commerce Experience
• Trade/Shopper Marketing Experience
• Campaign / NPD Launch Management experience
• Consumer Market research
• Minimum 3 years’ experience across the entire marketing mix, including ATL, trade, conferences, consumer shows, in-store POS and advertising, PR and social media, digital and marketplaces.
• Line management experience beneficial and an appetite for talent development
• Exposure to the UK retail grocery market and a good understanding of the key drivers
• Experience managing agencies and in-house creative teams
• Experience working with cross-functional teams and external partners to deliver projects across different channels and markets.
• Experience supporting international markets, distributors or multi-market activity is highly desirable, alongside cultural awareness and confidence adapting central brand activity for local needs.

Preferred

• A strong collaborator who can work confidently across two senior reporting relationships, multiple markets and a close-knit team of brand champions.
• Someone who values hard work and always being there for their team.
• Strong presentation skills, high energy and positivity essential.
• A challenger brand mindset helpful to enable a constant stream of ideas and the ability to think differently.
• Exceptional project manager with proven cross-functional collaboration skills, able to manage multiple priorities, stakeholders and deadlines across UK & Ireland and international workstreams; familiarity with tools such as Basecamp, Asana and/or Trello is advantageous.
• Someone who is committed to self-learning and has a real desire to stay on top of industry trends and best practice.
• Proficient in a range of analytics tools, with a strong ability to analyse data.
• A strategic thinker and creative storyteller with a sharp eye for detail and design.

Benefits

• Annual Leave – 22 days + Bank Holidays + discretionary extra 3 days between Christmas and New Year; increasing by 3 days after 3 full years’ service.
• Sickness absence – 20 paid sick days + 5 days of Special Leave – for support with unexpected life events.
• 4% Pension contribution (after 3 months of service)
• Health Cash Plan & Employee Assistance Programme
• Enhanced maternity package
• Time off for GP/Hosp/Dental appointments
• Up to £500 worth of free Optibac products per financial year and 25% discount for family and friends.
• Mini-nutrition consultations with a fully qualified Nutritional Therapist – once a quarter