Head of Brand Partnerships

London, UK (On-site)

£60K/yr – £80K/yrSenior LevelFull time

Posted 8 days ago

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Job Summary

Own and shape the creative development and delivery of brand partnerships across the Ministry of Sound, leading strategy, ideation, and partner management across music, nightlife, fitness, events, and lifestyle.

  • Lead creative strategy and innovation for brand partnerships across multiple categories.
  • Manage commercial aspects, budgets, and KPI tracking to maximise profitability.
  • Oversee contract obligations, renewals, and long-term growth with brand partners.

Job Description

Responsibilities

  • The Head of Brand Partnerships is responsible for shaping and leading the creative development of brand collaborations across the Ministry of Sound ecosystem. You will generate innovative partnership concepts, create inspiring briefs, and guide partners and agencies through the creative process to deliver campaigns that enhance our brand and connect with new audiences.
  • Creative Strategy & Leadership: You will lead the creative vision for Ministry of Sound’s brand partnerships across music, nightlife, fitness, live events, hospitality, and lifestyle products. You’ll develop culturally relevant partnership concepts grounded in insight, audience behaviour and emerging trends. You’ll craft and articulate strong creative briefs that inspire internal teams, agencies, and brand partners. With experience translating brand goals into clear, impactful creative and campaign ideas, you will champion innovation and originality—ensuring every collaboration strengthens Ministry of Sound’s cultural relevance.
  • Commercial & Data: You will work closely with external agencies to define deliverables and pricing structures for brand partners. You will manage the brand partnership budget end‑to‑end—tracking performance, reporting to stakeholders, and setting, monitoring and evaluating KPIs. You will ensure all campaigns are delivered efficiently, maximise profitability, and maintain strong margin protection.
  • Account Management: You will oversee all contract obligations and deliverables, ensuring standards and KPIs are consistently met. You’ll collaborate with agencies on renewals, tenders and long‑term growth opportunities. You will build strong relationships with brand partners, identifying ways to extract additional value for both sides throughout the contract term.
  • Creative Development & Ideation: You will respond to brand and agency briefs with speed and clarity, delivering high‑quality creative thinking. You’ll develop pitch narratives, concept decks, and creative proposals that bring ideas to life. You will lead ideation sessions, workshops, and brainstorms to explore new partnership directions and opportunities. You will manage external agencies, providing clear, inspiring briefs aligned with partnership and brand objectives.
  • Partnership Shaping & Delivery: You will guide partners through the entire creative development journey, from initial concept to final execution. Working closely with events, creative, marketing, product, and digital teams, you will maintain creative integrity across all activations. You will ensure every output reflects Ministry of Sound’s tone, aesthetic and brand values. You should have experience nurturing long‑term partner relationships, continually developing ideas that evolve and expand collaborations.

Requirements

  • Experience developing creative brand partnerships or campaign concepts within music, entertainment, culture, or lifestyle sectors.
  • Strong ability to generate ideas quickly and articulate them clearly through decks, briefs, and presentations.
  • Excellent storytelling, communication, and conceptual writing skills.
  • Strong understanding of youth culture, nightlife, music, fitness, and cultural trends.
  • Highly collaborative, able to work closely with internal creative and operational teams and passionate about culturally-led ideas, experiences, and brand innovation.

Benefits

  • Health & Wellness
  • Free Ministry membership with access to our gym
  • Free fitness classes & wellness events
  • Free GP access and prescription service
  • 24/7 Counselling and Support Helpline
  • Thrive Support app to help monitor your wellbeing
  • Life Assurance Scheme
  • Online Health Assessments
  • Financial Well-Being
  • Staff referral scheme
Ministry of Sound logo

Ministry of Sound

3.5 Glassdoor

Creating the moments that people live for. Our teams work across diverse areas: club marketing and management, sales and marketing, social media, worldwide tours and events, event management and production, digital content, legal, finance, IT, HR, facilities as well as our club and gym operations. Providing consumers with a broad array of quality music and entertainment depends on maintaining an inspired and entrepreneurial environment full of creative and talented employees. Our history is built on thinking differently, challenging established ideas and being distinctive. We are bold, pioneering and authentic. We dance to our own beat. We pride ourselves on promoting and nurturing talent through employing a diverse workforce which enables both employees and the company to reach their highest potential. Think you've got what it takes?

Founded in 1991
London, England, GBR
310 employees (116 in marketing)
56% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
65.2K
Traffic Source Mix
Search
51.1%
Direct
35.5%
Referral
5.5%
Social
6.7%
Paid
1.1%

Headcount Trend

Current headcount: ~310

Marketing Team

Marketing Team Size
35 (11% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Private Equity, 25 years ago

Funding History

  • Jul 2001
    Private Equity

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