Responsibilities

• Own the brand strategy, positioning and portfolio roles, identifying the priorities that will drive sustainable growth.
• Turn commercial priorities into a focused brand roadmap spanning audiences, occasions, propositions, seasons, investment and channels.
• Lead the strategy and go-to-market roadmap for our Guest Value Proposition, translating it into a compelling customer promise, messaging, creative platform and launch plan.
• Set the portfolio social strategy across organic content, community and creators, ensuring each brand comes to life in a relevant and distinctive way.
• Own portfolio media strategy and investment, defining how brand and performance media work together and partnering closely with Performance Marketing.
• Set the annual brand and campaign strategy across the travel calendar, overseeing major campaigns and key trading moments.
• Lead senior agency relationships across media and creative, establishing clear governance around investment, channel mix, testing, quality and value.
• Use customer, competitor and cultural insight alongside brand health, campaign and booking data to identify opportunities and guide strategy and investment.
• Lead and develop a high-performing, inclusive Brand & Campaigns team, setting clear priorities, creative standards and expectations.
• Build greater distinctiveness across our three brands by setting clear portfolio roles, positioning and growth priorities.

Requirements

• Senior brand leadership experience within a complex consumer organisation, ideally within travel, leisure or hospitality.
• A strong track record of building distinctive brands and leading proposition or customer-experience change.
• Experience leading integrated campaigns and working with creative, media, insight and research partners.
• Strong experience owning social and media strategy, investment and agency performance.
• A solid understanding of brand health, campaign effectiveness and customer insight, with the ability to turn evidence into strategic choices.
• Strong executive influence and the ability to align senior stakeholders around priorities and decisions.
• Proven people leadership and capability-building experience, with an inclusive and collaborative leadership style.
• A focused, proactive approach to getting things done, including the ability to lead calmly and visibly through change.

Benefits

• Generous discounts on holidays across our brands
• Flexible hybrid working – with the autonomy to work how you work best
• Real opportunities to grow, learn and shape your role as well as careers progression vertically or horizontally, cross countries and responsibilities.