Head of Brand & Digital

Responsibilities

• Lead and develop Brand and Digital teams, creating a high-performing and accountable culture.
• Own and deliver brand plans across a portfolio of established FMCG brands.
• Drive excellent execution across campaigns, activations and innovation projects.
• Coach and support marketers at varying stages of their development.
• Use data, insight and market performance to inform decision-making.
• Work closely with Commercial, Finance, Category and Senior Leadership teams to deliver business objectives.
• Build strong relationships with internal and external stakeholders, ensuring alignment and collaboration.
• Manage budgets responsibly and ensure teams remain focused on delivering results.

Requirements

• Proven FMCG marketing experience.
• Experience leading brands within either a major FMCG organisation or a smaller business with broad marketing ownership.
• Strong people leadership and team development experience.
• Experience managing multiple brands and competing priorities simultaneously.
• Excellent stakeholder management and influencing skills.
• Commercial awareness with the ability to use data and insight to drive decisions.
• A hands-on approach with a passion for delivering great execution.

Preferred

• Genuinely love brands and marketing.
• Enjoy coaching and developing others.
• Bring energy, positivity and resilience.
• Are confident holding others accountable whilst building strong relationships.
• Have experience navigating complex stakeholder groups and strong personalities.
• Prefer building on what works rather than making change for the sake of it.