Responsibilities

• Cold email on Smartlead: campaign setup, sequencing, copy testing, spintax, sending infrastructure, deliverability
• LinkedIn outreach on Aimfox (works like HeyReach): multi-step connection and message sequences, iteration, A/B testing
• Campaign management end to end: launch, monitor, iterate, kill what does not work, double down on what does
• Tracking and data: reply rates, positive reply rates, meetings booked, conversions. You report on what matters and nothing else
• The full GTM engine of the firm. This is not an assistant role. You are the operator
• You are NOT the appointment setter. When positive replies come in, our setters and AI handle the booking. Your job is to keep the top of that funnel full of qualified positive replies. We already have a lead source at excellent prices, so lead cost is not your bottleneck. Execution is.

Requirements

• An indie-hacker-style cold email operator. The kind of person who is genuinely obsessed with this game and follows the space closely (Nick Abraham school of cold email).
• Know that open rates are a trap. You never track opens, you know why open tracking hurts deliverability, and the only metrics you care about are replies and positive replies
• Know where to buy inboxes and keep up with the new infrastructure providers. We use ScaledMail today, but if you can name three providers you would evaluate this month and why, that is the level we want
• Understand Clay and enrichment/waterfall workflows for building and cleaning lists
• Live and breathe spintax, copy rotation, domain and inbox ramp-up, warmup, and A/B testing at volume
• Have run LinkedIn sequences (Aimfox, HeyReach, Expandi or similar) and iterated them based on data
• Have a real interest in finance. You will be writing outreach for founders and CFOs raising capital. If markets, M&A and fundraising bore you, this will not work
• Take initiative. This is the single most important trait for us. Nobody will hand you a daily task list. You see a bottleneck, you fix it. You have an idea, you test it and show us the numbers

Preferred

• An indie-hacker-style cold email operator. The kind of person who is genuinely obsessed with this game and follows the space closely (Nick Abraham school of cold email).
• Knowledge that open rates are a trap. You never track opens, you know why open tracking hurts deliverability, and the only metrics you care about are replies and positive replies
• Know where to buy inboxes and keep up with the new infrastructure providers. We use ScaledMail today, but if you can name three providers you would evaluate this month and why, that is the level we want
• Understand Clay and enrichment/waterfall workflows for building and cleaning lists
• Live and breathe spintax, copy rotation, domain and inbox ramp-up, warmup, and A/B testing at volume
• Have run LinkedIn sequences (Aimfox, HeyReach, Expandi or similar) and iterated them based on data
• Have a real interest in finance. You will be writing outreach for founders and CFOs raising capital. If markets, M&A and fundraising bore you, this will not work
• Take initiative. This is the single most important trait for us. Nobody will hand you a daily task list. You see a bottleneck, you fix it. You have an idea, you test it and show us the numbers