Responsibilities

• Own Muzz’s global SEO strategy, roadmap and priorities across key markets.
• Grow organic traffic, website signups and SEO-driven acquisition across Muzz.com.
• Identify and prioritise SEO opportunities through keyword, competitor, search intent and market research.
• Improve technical SEO, including site architecture, indexing, crawlability, internal linking, metadata, schema and Core Web Vitals.
• Work closely with Product and Engineering to identify, prioritise and ship SEO improvements.
• Own the SEO content strategy across landing pages, evergreen content and the blog.
• Create content briefs and optimise existing content based on search intent, keywords, entities and competitive opportunities.
• Partner with local Marketing Specialists to adapt SEO content for different markets, languages and audiences.
• Develop Muzz’s approach to AI Search and improve visibility across Google AI Overviews, ChatGPT, Gemini, Perplexity and other emerging search platforms.
• Monitor AI visibility, including citation frequency, share of voice and sentiment, and identify opportunities to improve Muzz’s presence.

Requirements

• 4+ years of SEO experience with a proven track record of growing organic traffic, conversions and/or signups.
• Strong technical SEO expertise, including site architecture, indexing, crawlability, internal linking, metadata and Core Web Vitals.
• Strong understanding of on-page and content SEO, including keyword and entity research, content briefs, landing-page optimisation and evergreen content.
• Experience developing and executing SEO strategies across multiple international markets and languages.
• Hands-on experience with Google Search Console, Google Analytics and third-party SEO tools such as Semrush, Ahrefs or similar.
• Strong understanding of AI Search and how it is changing organic discovery, including AI Overviews, ChatGPT, Gemini and Perplexity.
• A clear point of view on how brands can improve their visibility and earn citations in AI-generated answers.
• Familiarity with measuring AI visibility through metrics such as citation frequency, share of voice and sentiment, using tools such as Semrush's AI toolkit, SE Ranking, Profound or Nozzle.
• Solid understanding of off-page SEO, including backlinks, digital PR, outreach and link-building strategies.
• Comfortable working directly with Product and Engineering teams, translating SEO requirements into actionable technical improvements.