Performance Marketing Director
ZEPZ TECHNOLOGY SERVICES LIMITED
UK (Remote)
In-housePermanentDirector/executive
5 days ago
Growth Performance Marketing Manager (Beauty, Ecommerce)
London, UK
Salary Not AvailableSenior Level4+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Own data driven ecommerce growth by turning consumer insights into segmentation and messaging, while steering paid media and lifecycle programs at scale.
- Own the growth engine: data informed segmentation, messaging, and cross channel optimization.
- Own budget and plan: align spend to growth drivers and monthly action plans with rapid pivots.
- Own channel execution: manage paid media, paid search, email and SMS, and lifecycle campaigns from concept to measurement.
Job Description
Responsibilities
- Lead a data-driven ecommerce marketing strategy, collect consumer data to get customer insight to drive segmentation, targeted messaging, and overall growth, at a profitable scale.
- Manage digital marketing budget, ensuring spend is dedicated to relevant growth drivers according to business & financial goals; Develop monthly action plans to achieve/surpass sales goals; quickly pivoting to address market needs outside of monthly plans
- Manage paid media agency relationship, budget, campaign buildout, optimization, audience structure and reporting.
- Help plan and implement comprehensive paid search strategies to drive direct response and new user acquisition from Google Ads, Facebook, Instagram, TikTok, Pinterest and YouTube. Continually measure and adjust the strategy and budgets accordingly.
- Perform day-to-day lifecycle marketing activities across Pixi and POP Beauty for email, SMS, paid search and paid social advertising. This includes ideation, creating audience segments, content creation management, building email + SMS campaigns, QA and scheduling.
- Review SEM data for keyword insights and trends
- Affiliate marketing responsibilities in procuring new partners and managing top partners
- Monitor and optimize all campaigns on a daily and weekly basis and conduct competitive research, analysis and optimizations.
- Coordinate design work orders, ensuring timelines and prioritizing projects, working closely with the Design Team and eCommerce Team.
- Build new email + SMS campaign workflows for triggered campaigns - including targeting, channel & timing selection, if/then scenarios, and automated tasks. Create responsive email campaigns with dynamically personalized content that appear different depending on the receiving email account. A/B Test, continually test and optimize subject lines, copy, CTAs, images, landing pages and iterate against it.
- 4+ years of digital marketing experience.
- Proven track record of working at the strategic level to develop and execute innovative digital marketing programs designed to drive performance against KPIs.
- Strong analytical skills with data driven approach; analytical thinker with a depth of knowledge in managing audience segmentation, insights development, and performance metrics.
- Must be proactive, a self-starter and thrive within a fast-paced environment.
- Must have strong organization skills and have a keen eye for detail.
- Must have excellent communication skills, both written and verbal.
- Must possess a high level of integrity and be flexible to changing conditions.
- Experience in and passion for the beauty industry is a plus.
- Pixi Beauty | London | On-site
- Our Company
- As one of the fastest growing independent beauty brands, Pixi Beauty has built an incredible worldwide reputation and is quickly becoming one of the most recognized brands in the industry. Our mission is to develop high-quality, health beneficial and innovative colour cosmetics and skincare solutions for women who want to look and feel their best.
- Due to our continued success, we are expanding and looking for a Growth Performance Marketing Manager to join our team.
