Responsibilities

• Paid acquisition strategy across Meta and Google/YouTube: audiences, geos, budget, and testing
• Packaging and pricing: designing and testing tiers, including mentorship bundles
• High-volume ad creative, mostly AI-produced and driven by performance data
• The funnel from ad to first payment: landing pages, pricing, and checkout, plus sales-call handoff for higher tiers
• Trial-to-paid, activation, and retention through HubSpot lifecycle campaigns
• Reporting on funnel, cohort, and channel economics using PostHog, HubSpot, and ad platforms
• Repeatable systems and automations so growth doesn't depend on you being online

Requirements

• 3+ years in performance or growth marketing, with direct ownership of spend and results
• Hands-on Meta and Google/YouTube experience, including managing agencies or contractors
• Experience growing a subscription, SaaS, or membership product. You think in MRR, CAC, LTV, and churn.
• Real numbers from improving a self-serve funnel, and experience testing pricing or packaging
• Strong conversion copywriting and creative judgment
• HubSpot or a similar CRM/automation tool, and comfort reading funnel and cohort data
• Daily, practical use of AI tools, including building automations or prompt libraries, and producing ad-ready AI images and video

Preferred

• Marketing to developers, QA, or other technical audiences
• EdTech or cohort-based program experience
• Hybrid funnels (ad → sales call) or capacity-limited offers like coaching
• Marketing to India or LATAM, including geo-pricing and localization
• Short-form video, community channels, or referral/affiliate programs
• No-code page building (Webflow, Framer, HubSpot CMS)