Responsibilities

• Design , build, launch and optimise account-based campaigns against tiered target lists, shaping the campaign idea and creative direction with the VP of Marketing, not just delivering someone else's brief
• Own our marketing automation platform day to day: workflows, lifecycle stages, segmentation, sequencing logic , re-engagement and alerting, and the marketing - qualified account (MQA) model
• Run new logo prospecting and outreach sequencing, using intent signals to prioritise timing and messaging
• Plan and optimise paid and organic digital and social campaigns (primarily LinkedIn) , including account-based paid programmes , managing budget to agreed limits and reporting on efficiency and pipeline contribution
• Own funnel reporting across paid and organic, from account engagement through to marketing - qualified accounts and pipeline created , and explain performance against benchmarks
• Use AI tools and workflows to extend campaign output and velocity, from ad and sequence variants to audience research, and help evaluate and roll out new tools as the stack matures
• Act as day-to-day marketing partner to sales, supporting the events calendar and its follow-up and turning approved messaging into campaign-ready assets

Requirements

• Five + years in demand generation and/or account-based marketing within B2B enterprise, SaaS or cybersecurity , either in-house at a vendor or agency -side supporting on e, with a track record of creating campaigns from scratch as well as running them
• Deep, hands-on expertise with a modern marketing automation platform (workflows, lifecycle automation, segmentation, reporting) and intent-data tools
• Strong paid digital expertise across paid social and paid search or programmatic, ideally including account-based paid programmes against a target account list
• Genuinely hands-on with AI tools and workflows across research, content and campaign operations, with a track record of using them to scale output rather than just experimenting
• Self-motivated and adaptable, able to operate with high autonomy where infrastructure is still forming, turning ambiguity into a working system rather than running a pre-defined playbook
• Strong analytical thinking, comfortable owning funnel metrics and explaining what the numbers mean rather than just reporting them
• Strong communication skills, able to adapt technical, security-adjacent messaging for CISO, CIO and security architect audiences, and to work closely with Content and Product Marketing

Preferred

• Familiarity with cybersecurity, data infrastructure or enterprise AI categories, or with data sovereignty and regulated industry marketing, is preferred
• Bachelor's degree or equivalent experience in Marketing, Business, Communications or a relevant field preferred