Responsibilities

• Gain new customers at a significantly faster rate
• Increase customer retention and repeat purchase rate
• Grow the average order value
• Run and strengthen engagement across email and social channels
• Work with our newly appointed TikTok agency to grow TikTok shop as a key revenue channel
• Improve overall marketing performance through analysis, testing and optimisation
• You will work directly with Catherine on a weekly/daily basis and become heavily involved in both the day-to-day execution of marketing and the wider strategic direction of the brand. Being a key cog in helping build something from the ground up, in the start-up days.
• Email Marketing & Retention
• Social Media & Content
• TikTok From Scratch

Requirements

• Have a minimum of 3+ years of hands-on experience in a similar growth, marketing or content- focused role
• Have experience taking campaigns from idea and brainstorming stage through to execution, analysis and optimisation
• Understand both marketing and sales, and how closely linked they are within a growing business
• Have experience working with marketing budgets and understanding return on investment
• Be commercially aware and understand what “good performance” looks like across different marketing channels
• Be confident in analysing metrics and using data to improve performance and decision-making
• Be highly organised, proactive and accountable
• Be career-driven and ambitious, with a genuine desire to grow within Catherine’s Originals
• Feels excited by the opportunity to eventually lead all things marketing within the business as the company scales

Preferred

• TikTok shop experience
• Klaviyo and/or Mailchimp
• Canva
• CapCut
• Meta platforms
• Content creation
• Email marketing
• D2C brand marketing
• Organic social growth

Benefits

• Holiday & Time Off
• - 28 days paid holiday (excluding bank holidays)
• - HQ also shuts down for approximately 7 additional days over Christmas to give the team a well-deserved break
• This Christmas closure is in addition to annual leave entitlement.
• As this is a senior growth-focused role, communication and general “staying on top of things” is still expected during the Christmas Holiday period where needed.
• Additional Benefits
• - Discretionary bonus structure
• - 50% product discounts
• - Team-building experiences
• - Hot Lunches