Growth Marketing Lead at ploy | London, UK | £40K/yr – £50K/yr

ploy

Growth Marketing Lead

London, UK (Hybrid)

£40K/yr – £50K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own the outbound lead engine end to end and align with the founders to ensure marketing feeds the pipeline and not sit beside it.

Outbound workflow: set up sequences, enrichment, and ICP-based list building, owning the multi-channel outreach across email and LinkedIn.
Positioning and copy: own messaging across cold emails and LinkedIn posts, translating client proof points into compelling stories that sell.
Experimentation and reporting: track what works, kill what doesn’t, and report insights clearly to shape the playbook.

Job Description

Own the outbound lead engine end to end and align it with the founders to ensure marketing feeds the pipeline and not sit beside it.

Outbound workflow: set up sequences, enrichment, and ICP-based list building, owning the multi-channel outreach across email and LinkedIn.
Positioning and copy: own messaging across cold emails and LinkedIn posts, translating client proof points into compelling stories that sell.
Experimentation and reporting: track what works, kill what doesn’t, and report insights clearly to shape the playbook.

ploy

Ploy leads the way in delivering strategic and scalable IT Talent solutions that enable operational efficiency and actual outcomes for your business. Our mission is to co-create the future of workforce management with people who share our passion for exploring the possibilities of change and accelerating the adoption of new thinking whilst working across your entire business ecosystem.The modern workforce has changed. An ever-changing IT landscape needs a flexible and agile workforce to meet the demands of constant change. That’s where Ploy comes in.

Founded in 2014

Carlton, Victoria, AUS

108 employees (5 in marketing)

www.ploy.com.au