Own the growth engine for an in-house legal AI platform by leading multi-channel demand generation, advocacy, and community engagement to drive pipeline and scalable playbooks.

• Responsibilities: Lead demand generation across LinkedIn, AEO, paid campaigns, and forums
• Responsibilities: Scale team advocacy programmes to drive reach and engagement
• Responsibilities: Dominate generative answer engines for “in-house legal AI” queries
• Responsibilities: Run global paid campaigns and retargeting with clear pipeline goals
• Responsibilities: Build community presence in Reddit and professional forums
• Responsibilities: Partner with Product Marketing and Content to align narrative and messaging
• Responsibilities: Turn insights into scalable growth playbooks

• Requirements: 5+ years in B2B SaaS growth or demand generation
• Requirements: Experience in startups or scale-ups (Series A–D)
• Requirements: Strong background in paid campaigns (Google, LinkedIn, retargeting)
• Requirements: Proven track record with LinkedIn advocacy and community engagement
• Requirements: Comfortable with attribution, funnel analytics, and pipeline measurement
• Requirements: Strategic thinker with a creative streak – narrative and numbers both matter

• Preferred: Experience with AEO/GEO (Answer or Generative Engine Optimisation)
• Preferred: Legal tech or professional services marketing experience
• Preferred: Reddit or forum marketing chops
• Preferred: Scaling international campaigns

• Benefits: Comprehensive benefits and flexible working
• Benefits: A high-autonomy role with direct access to the CEO and leadership team
• Benefits: The chance to shape positioning and growth strategy in a new category
• Benefits: A premium brand with global ambitions and serious tailwinds
• Benefits: Progression based on results, not seniority
• Benefits: A smart, ambitious team who move fast and back each other