Growth Lead

London, UK (On-site)

£45K/yr – £55K/yrMid LevelFull time

Posted 22 hrs ago

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Job Summary

Own inbound lead generation end to end and drive growth across new products, US market expansion, and structured content, while partnering with sales and using AI to move faster.

  • Own metrics and share progress across teams
  • Shape growth activity around the sales cycle
  • Leverage AI for research, drafting, and tooling

Job Description

Responsibilities

  • Own inbound lead gen end to end, get Plinth in front of the right people and turn that into booked calls, balancing volume and quality
  • Take our newer products to market
  • Build a US market, starting with grantmaking foundations
  • Bring structure to our existing content and channels so nothing depends on memory or luck, then share it with the team
  • Work with sales to understand our cycle and shape growth activity around it
  • Work backwards from outcomes: know what SaaS marketing requires and how to cut through to a niche buyer
  • Use AI to move faster than a two-person growth team normally could (research, drafting, and building your own tools and workflows)

Requirements

  • You've had an idea, built it, and shipped it yourself, and can point to results you created
  • You think differently about getting noticed, and you've ideated with a team
  • You're comfortable owning metrics, sharing them across teams, and figuring out how to move them
  • You've worked in digital marketing or paid ads, and you know where that runs out of road
  • You build order out of chaos: systems, content calendars, process
  • You're genuinely into AI for speed. You've used tools like Claude or Claude Code beyond chatting, and you get what they can do for research, drafting, automation, and small workflows

Preferred

  • You've created content yourself at some point (it didn't need to work you just need to understand what that process involves, since you'll be working alongside someone who does this full-time)
  • You can look at existing content and see three other ways to reuse it
  • You've worked in or alongside the charity, social impact or local government world
  • You know your way around US grantmaking, or the charity/foundation sector more broadly
Plinth logo

Plinth

Working with brands who want to engage audiences through art and culture, Plinth brings fresh, impactful ideas to life. We use our expertise and network across the creative industries to facilitate brand partnerships with world-renowned artists. We curate exhibitions, produce merchandise and editions, and design fundraising strategies for nonprofits.Our clients include Magnum Photos, The Hayward Gallery, Liberty Fabrics, William Morris Gallery, The Mayor of London’s Culture Team, Nick Cave’s Cave Things, The Wellcome Collection, Turner Contemporary, Create London, 007store.com and War Child — organisations whose values align with our own.Our goal is to act as an extension of your team, to cut through the noise and deliver valuable and meaningful projects that truly impact contemporary culture.To work with us, please contact Paul Franklyn directly:paul@plinth.uk.com+44 7769 690227+44 (0) 203 479 5922As part of that mission, Plinth consults with esteemed brands and organisations seeking to use contemporary art and culture to shape their identities and connect with new audiences. We advise on creative strategies. Develop new ways of fundraising. Curate events and exhibitions. Produce objects and limited-editions by world-renowned artists. Always, our services involve thinking about 'the art world' in fresh ways. Whether celebrated locally or globally, our goal is to bring the work of outstanding artists and creatives to a wider audience. From Turner Prize-winners to Magnum photographers, collaborating with artists is at the heart of what we do. We’ve published limited editions, specially-designed homeware, clothing, and multiples by artists such as Michael Craig-Martin, Cornelia Parker, Ding Yi, David Shrigley, Julian Opie, Beatriz Milhazes, and many more. Get in touch at info@plinth.uk.com

Founded in 2015
London, England, GBR
9 employees (1 in marketing)

Traffic Signals

Monthly Visitors
3K

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
1 (11% of company)
Marketing Roles Posted (Last 30 Days)
1