Responsibilities

• Act as the strategic growth partner for a portfolio of DTC e-commerce brands, taking responsibility for identifying, prioritising, and executing opportunities that drive sustainable revenue growth and improved commercial performance.
• Develop comprehensive growth plans that extend beyond paid media, considering customer acquisition, retention, conversion rate optimisation, creative effectiveness, offer strategy, customer lifetime value, and overall business objectives.
• Build a deep understanding of each client's business model, growth constraints, commercial targets, customer behaviour, and unit economics to ensure recommendations are grounded in business reality.
• Work directly with founders and senior stakeholders to challenge assumptions, identify risks, uncover growth opportunities, and influence decision-making through commercially focused recommendations.
• Lead quarterly and annual planning sessions that align marketing activity with wider business objectives and create clear growth roadmaps.
• Identify opportunities to improve profitability, acquisition efficiency, customer value, and operational effectiveness through strategic planning and performance analysis.
• Maintain ownership of overall account health, ensuring growth strategies evolve in response to changing market conditions, business priorities, and performance trends.
• Oversee paid social strategy across Meta and TikTok, ensuring activity remains aligned with wider commercial objectives and growth plans.
• Guide Senior Paid Social Managers on account strategy, campaign structures, testing frameworks, and scaling initiatives that improve performance and efficiency.
• Review account performance regularly, identifying opportunities to accelerate growth, improve acquisition efficiency, and maximise return on investment.

Requirements

• 4+ years of paid social, growth marketing, or e-commerce growth experience within an agency or DTC environment, with a proven track record of delivering measurable commercial outcomes.
• Deep expertise across Meta Ads Manager and TikTok Ads Manager, with extensive experience managing and scaling high-performing acquisition campaigns.
• Strong commercial acumen and a thorough understanding of business growth drivers, including customer acquisition, profitability, retention, contribution margin, and customer lifetime value.
• Proven ability to translate marketing performance into commercially relevant recommendations that influence business decisions and growth strategies.
• Advanced understanding of growth planning, customer acquisition strategy, creative testing methodologies, performance measurement, and full-funnel marketing principles.
• Highly proficient in Triple Whale, Shopify, GA4, and performance reporting environments, with the ability to interpret complex data and identify actionable opportunities.
• Experience leading strategic client relationships and communicating confidently with founders, leadership teams, and senior stakeholders.
• Demonstrated ability to mentor, coach, and develop team members whilst contributing positively to team culture and performance.
• Strong strategic thinking, problem-solving, and decision-making skills with a proactive, growth-oriented mindset.
• Passionate about performance marketing, innovation, AI adoption, and helping ambitious brands achieve meaningful growth.