Own the employer partnerships growth engine by defining ICPs, buyer personas, and segmenting by geography and use case to drive targeted engagement and growth.

• Build and run a repeatable B2B growth system—demand generation, funnel design, and channel experimentation across LinkedIn, founder-led marketing, partnerships, and events.
• Create clear employer-facing narratives and assets, ensuring consistent messaging and differentiating from recruiters, staffing firms, and traditional outsourcing providers.