Group Marketing Manager

Bath, Bath and North East Somerset, UK (Hybrid)

£50K/yr – £60K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own and drive a multi-brand ABM program and the associated pipeline, aligning account plans, messaging, and multi-channel outreach to convert target accounts into qualified opportunities.

  • ABM Strategy and Execution: Own tiered ABM and account-specific value propositions with Sales, brand leads, and subject-matter experts.
  • Content, Creative and Events: Direct the marketing content calendar and the in-house creative output across Wood for Trees, Join the Dots, and Salocin to meet brand standards.
  • Outreach and Sales Enablement: Lead outbound outreach, build playbooks and assets, and track KPIs to drive SQLs and pipeline creation.

Job Description

Own and drive a multi-brand ABM program and the associated pipeline, aligning account plans, messaging, and multi-channel outreach to convert target accounts into qualified opportunities.

  • ABM Strategy and Execution: Own tiered ABM and account-specific value propositions with Sales, brand leads, and subject-matter experts.
  • Content, Creative and Events: Direct the marketing content calendar and the in-house creative output across Wood for Trees, Join the Dots, and Salocin to meet brand standards.
  • Outreach and Sales Enablement: Lead outbound outreach, build playbooks and assets, and track KPIs to drive SQLs and pipeline creation.
Salocin Group logo

Salocin Group

Salocin Group is a specialist collective of brands that help organisations strategically get their data and tech future-ready to accelerate their growth and build stronger customer relationships. We enable ambitious organisations to harness the true power of their data and help them get the most out of their tech. We support them to: Evolve to meet customer demands now and in the future Move towards a Modern Data Platform Understand and use their data in new ways Use AI to improve, streamline and speed up their processes Maximise tech to nurture relationships with customers, supporters or teams Build trust through a privacy-first approach to data Navigate disruption, whether that’s in the market or their organisation Take a strategy led, data fed approach to meeting their goals Create connected customer experiences With more than 25 years’ experience, in a wide range of for-profit and not-for-profit sectors, we understand the pace at which tech changes – and how the regulations around it change too. It’s a fast-moving, ever-changing, industry. And as we move through the AI-driven revolution, we’re here to guide brands to success, with the strategic use of artificial intelligence and machine learning. One thing that hasn’t changed over the years, is our belief that organisations that nurture more human, emotional and mutually-valuable relationships will succeed – exceeding their targets and the expectations of their customers. “The AI-inspired marketing and technology revolution will create winners and losers. Those who get their data and technologies future-ready the quickest will win and secure their future growth.”

Founded in 2021
Bath, England, GBR
38 employees

Traffic Signals

Monthly Visitors
9.7K
Traffic Source Mix
Search
50.6%
Direct
32.9%
Referral
7.9%
Social
7.1%
Paid
1.3%

Headcount Trend

Current headcount: ~38