Marketing Executive
Trueman Bailey Law
UK (Remote)
£25K/yr - £43K/yrIn-housePermanentMid level
17 hrs ago
Group Digital Marketing Manager
Crewe, Cheshire East, UK
Salary Not AvailableMid LevelPermanent
Posted 5 weeks ago
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Job Summary
Own and optimize the digital footprint with cross‑functional ownership of SEO, UX, and paid channels, then translate data into ROI signals for growth.
- Growth ownership: own digital marketing strategy across the footprint to support campaigns.
- SEO and UX: drive semantic SEO in AI search and implement WordPress UX/SEO improvements with devs.
- Analytics to action: visualise ROI in GA4/Data Studio and turn data into actionable business stories.
Job Description
Responsibilities
- Own and drive digital marketing strategies across our digital footprint to support growth objectives and marketing campaigns.
- Drive semantic SEO and Topic Authority strategies to succeed in AI-driven search (SGE/AIO) environments.
- Implement UX and SEO recommendations across our websites using WordPress, working closely with the Development Team.
- Collaborate with the Commercial Effectiveness Manager to identify opportunities across the HubSpot/Website interface to improve customer experience and conversion.
- Utilise Data Studio and GA4 to visualise campaign ROI, track key metrics, and translate complex data into actionable business stories.
- Support the implementation of targeted PPC and paid social ads, ensuring maximum effectiveness in lead generation.
- Provide insight and support in establishing and maintaining the new intranet platform as part of the implementation team.
Requirements
- Experience in a digital marketing role, with specific expertise in SEO and PPC
- Strong knowledge of GA4, SEMrush, WordPress, and Google Ads
- Analytical mindset with a focus on continuous improvement and the ability to spot trends in data
- Excellent communication skills, with the ability to translate technical information into customer-first language
- Familiarity with UI/UX design principles and website design best practices
- Strong planning and organisational skills to manage multiple workstreams effectively
- Field-based role with travel required; primary operation corridor between Oxford and Cheshire
Benefits
- car/car allowance
- 33 days holiday (including bank holidays)
- pension
- life assurance
- employee assistance programme
- wellbeing support
- flexible benefits including cycle to work scheme
Unipart
Unipart is a supply chain performance improvement partner, delivering efficiency, resilience, and sustainability across multiple sectors. With more than 50 years of expertise, we design, make, move and improve components in our customers’ supply chains, keeping their operations and assets moving and working better, for longer.Operating across seven key sectors - automotive, rail and public transport, healthcare, aerospace & defence, technology, industrials, and e-commerce, consumer and retail - we partner with world-class brands to tackle complex supply chain challenges. Combining real-time data insights with advanced engineering and logistics expertise, we optimise performance while saving time, cost, and carbon.At the heart of Unipart is The Unipart Way - our culture of continuous improvement that empowers our people to innovate and drive success beyond contract delivery. As a £1bn turnover private company, with operations in 22 countries around the world, we are committed to shaping the future of smarter, more sustainable supply chains.Unipart is committed to setting the highest standards for colleague safety and wellbeing and sustainability. In 2023 it became the first organisation ever to be recognised with a world-class safety, wellbeing and sustainability ‘treble’ by the British Safety Council, and had its ambitious near-term and net-zero targets validated by the Science Based Targets initiative (SBTi).
