Responsibilities

• Creating, developing and implementing Acorn Training’s/Group brand and engagement strategy across all business departments.
• Leading the development of campaigns that support learner recruitment, employer engagement and organisational growth.
• Developing and maintaining Acorn Training’s/Group brand identity, tone and external profile across all communication channels.
• Designing and writing content for both external and internal communications including newsletters, brochures, social media, press releases, website pages, award submissions, presentations, case studies and promotional materials.
• Overseeing and managing Acorn Training’s/Group digital presence including website content, social media channels and engagement activity.
• Creating engaging and innovative content that reflects organisational values, learner success and business impact.
• Planning, scheduling and monitoring social media and engagement campaigns including reporting on performance and reach.
• Supporting the promotion of new contracts, curriculum offers, projects and strategic initiatives across the organisation.
• Supporting stakeholder engagement and relationship building through effective communication and campaign activity.
• Working collaboratively with operational teams, business development and senior leadership to support organisational objectives.

Requirements

• Relevant qualification or equivalent experience within marketing, communications, engagement or branding (essential)
• Experience within a marketing, communications or engagement role (essential)
• Experience managing digital platforms and campaigns (essential)
• Experience creating engaging content across multiple channels (essential)
• Strong understanding of digital marketing and communications (essential)
• Understanding of branding and audience engagement (essential)
• Excellent written and verbal communication skills (essential)
• Strong organisational and project management skills (essential)
• Ability to manage multiple priorities in a fast-paced environment (essential)
• Strong stakeholder engagement skills (essential)

Preferred

• CIM qualification or equivalent (desirable)
• Experience within education, skills or employability sectors (desirable)
• Experience supporting learner recruitment or employer engagement campaigns (desirable)
• Basic graphic design/content creation capability (desirable)
• Experience using CRM, analytics or marketing tools (desirable)

Benefits

• Flexible working including home-based, centre-based, or hybrid job role dependant
• Up to 26 days annual leave, with the option to purchase up to 10 additional days
• Pension scheme to support your long-term financial wellbeing
• Training and professional development, including CPD workshops and professional qualifications
• Wellbeing initiatives including Wellbeing Wednesdays and the Mental Health at Work Pledge
• Disability Confident Leader, Menopause Workplace Pledge, Armed Forces Covenant, Ban the Box Employer, and secure prayer spaces
• Annual paid volunteering day and charity initiatives
• Cash incentives for Employee of the Month and Employee of the Year awards
• £500 Recommend a friend scheme