Responsibilities

• Campaign Development & Execution: Design and execute innovative Google advertising campaigns aligned with business objectives and tailored for the UK audience, structured around our Awareness, Consideration, Conversion funnel model.
• AI-Driven Campaign Management: Run and optimise Performance Max, AI Max for Search, and Demand Gen campaigns, structuring feeds and account data so Gemini-powered formats (Conversational Discovery Ads, Highlighted Answers, AI-Powered Search) perform properly.
• Audience Targeting: Conduct thorough audience research to identify and target ideal customer segments within the UK using Google's targeting options, with particular attention to the clinic/aesthetics and B2B manufacturing buyer journeys.
• Budget Management: Strategically allocate and optimise advertising budgets across Google platforms to maximise lead quality and cost per lead, not just top-line ROAS.
• Keyword Research & Optimisation: Conduct in-depth keyword research and optimisation for both paid and organic search (SEO) to improve visibility.
• A/B Testing: Implement rigorous A/B testing methodologies across creative, copy, landing pages, and bidding strategy to continuously improve campaign performance.
• Data-Driven Analysis: Analyse campaign metrics, extract actionable insights, and optimise strategies based on data from Google Analytics (GA4) and Google Ads.
• Reporting: Prepare and present clear reports on campaign performance, CPL, funnel conversion rate, lead quality, highlighting successes, challenges, and key learnings in plain language for clinic owners and manufacturing stakeholders.
• Collaboration: Work closely with cross-functional teams (design, content, sales) and our Meta Ads lead to ensure campaign alignment and seamless execution across every funnel stage.

Requirements

• Must currently live and have the right to work in UK or the UAE (no work sponsorships will be offered)
• Experience: Minimum of 3 years of proven experience in Google advertising, with a demonstrable track record of success within the UK market.
• Skills: In-depth, current knowledge of Google Ads, Google Analytics (GA4), Search Console, Google Tag Manager, and other relevant Google marketing tools.
• AI Proficiency: Live, hands-on experience with Google's AI-driven campaign types (Performance Max, AI Max, Demand Gen) and a working understanding of Gemini-powered ad formats.
• SEO Understanding: Strong understanding of SEO principles and how to integrate them with paid search strategies.
• Data Analysis: Strong analytical mindset with the ability to interpret and act on data insights.
• Creativity: Ability to develop highly engaging, conversion-focused ad copy and creative assets that resonate with a UK audience (typically 300–500 characters for lead gen copy).
• Adaptability: Stay updated on the latest Google platform changes, emerging AI features, and best practices in digital advertising within the UK.
• Communication: Excellent verbal and written communication skills.
• Remote Work Proficiency: Self-motivated with the ability to manage time and projects independently in a remote environment

Preferred

• Minimum 3 years in a marketing agency or in-house marketing department
• Google Ads Certifications.
• Experience with other social media advertising platforms (e.g., TikTok, Twitter, LinkedIn)
• Understanding of how all marketing channels (e.g., social media, email marketing) can impact campaign success KPIs
• Experience with landing page refinement/conversion
• Medical/Clinic based marketing experience

Benefits

• Comprehensive benefits package:
• 28 holiday days (excluding Public Holidays)
• Health insurance
• Team event away days
• Flexible working hours
• Pension contributions
• Opportunities for professional development