GLOBAL MARKETING LEAD

Responsibilities

• Own international marketing plans
• Translate global marketing priorities and the RUN, CYCLE, HYBRID and TEAM sports calendars into integrated regional plans, aligned with Brand Leads and commercial teams.
• Ensure every market plan has clear audiences, objectives, campaign priorities, channel activity, owners, timings, budgets and measurement criteria.
• Maintain aligned regional (USA, EU, Japan, Australia) calendars market activity, connecting campaign periods with product launches, athlete announcements, science releases and sporting moments.
• Agree priorities and delivery responsibilities with regional leads and provide central coordination where there is no dedicated local marketing resource.
• Oversee integrated campaign delivery
• Turn strategy into campaign and go-to-market plans, with time and resource investment proportionate to the opportunity.
• Ensure each campaign plan defines the audience, proposition, paid, owned and earned activity, amplification, assets, owners, timings, budget and success measures.
• Build campaign plans that can be replicated across regions and sporting moments; for example, adapt a Tokyo RUN campaign for Chicago with the USA lead.
• Coordinate campaign and launch delivery with Marketing Operations, tracking milestones, readiness, resource dependencies and risks across markets.

Requirements

• Experience leading integrated marketing plans and campaign delivery across multiple international markets.
• Strong project management skills, with the ability to coordinate concurrent campaigns, budgets and dependencies.
• Experience translating global brand direction into locally relevant activity across digital, retail, partnerships and events.
• Commercial judgement and confidence using consumer insight and performance data to improve marketing investment.
• Excellent stakeholder management, agency briefing and communication skills, including influencing teams across regions.
• Understanding of content production, localisation, brand governance and marketing measurement.
• Interest in sport, performance nutrition and the consumers served by SiS and PhD.
• Specific metrics will be set when in role and will be reviewed and built upon regularly.
• You will be supported with a personal performance plan that will enable you to continue improving your own performance and impact.
• You're a collaborative leader who brings teams together across functions, markets and time zones. You build strong relationships, communicate clearly and create shared accountability, confidently influencing colleagues, agencies and senior stakeholders.

Benefits

• On-site gym
• Cycle to work scheme
• Product discount
• Birthday day off
• Pension - employer contribution at 4%