Responsibilities

• Lead the development of integrated global campaign strategies for product launches, brand initiatives, and commercial marketing programmes
• Create clear and inspiring creative briefs aligned to brand values, customer insights, and business objectives
• Define campaign success measures and provide comprehensive reporting on effectiveness, learnings, and opportunities for optimisation
• Present campaign performance, insights, and recommendations to senior leadership
• Manage a network of agency partners across creative, media, digital, PR, and experiential disciplines
• Drive the development of impactful 360° campaigns that maintain global consistency while allowing for local market adaptation
• Ensure agency partners deliver innovative, high-quality work that reflects Norton’s premium brand positioning
• Oversee creative development and production workflows across all campaign touchpoints, including retailer toolkits, digital content, social media assets, experiential activations, and launch materials
• Collaborate with internal creative teams and agency producers to ensure all outputs reflect Norton’s premium design language and world-class standards
• Manage timelines, budgets, and quality control throughout campaign delivery
• Partner with Design, Engineering, Product Marketing, PR & Communications, Sales, and Regional Marketing teams to align campaign strategies and objectives
• Act as the central point of coordination, ensuring stakeholders remain aligned on campaign vision, priorities, timelines, and deliverables
• Build strong relationships across the business to secure engagement and support for campaign initiatives
• Work closely with regional marketing teams across Europe, India, and North America to adapt global campaigns for local market relevance
• Provide campaign toolkits, creative assets, and strategic guidance to support regional activations
• Balance local insights and cultural nuances with the need to maintain brand consistency and integrity globally
• Balance long-term brand-building objectives with short-term performance marketing goals
• Define, monitor, and optimise campaign KPIs across brand health metrics, audience engagement, lead generation, and sales performance
• Use customer, market, and performance insights to inform future campaign strategies and in-flight optimisation
• Manage campaign budgets, resource allocation, and project timelines to ensure efficient and effective delivery

Requirements

• 7–10+ years’ experience in global or regional marketing campaign management, brand marketing, or integrated communications
• Experience coordinating cross-functional teams across multiple markets and regions
• Proven success leading complex, multi-channel marketing campaigns from strategy through to execution and measurement
• Proven ability to manage multiple priorities, deadlines, and stakeholders within a matrixed global organisation
• Experience using consumer insights, market intelligence, and campaign analytics to inform decision-making
• Deep understanding of integrated marketing channels, including digital, social media, CRM, broadcast, experiential, PR, retail, and print
• Strong understanding of creative development and production processes
• Ability to manage agencies and internal teams to deliver premium-quality creative work at scale
• Exceptional organisational and project management skills
• Proven ability to manage multiple priorities, deadlines, and stakeholders within a matrixed global organisation
• Outstanding communication, presentation, and storytelling abilities
• Ability to influence senior stakeholders and inspire internal teams and agency partners alike
• Experience working across international markets, particularly Europe, North America, and Asia/India

Nice to Have

• Experience within automotive, luxury, premium consumer goods, lifestyle, or related sectors is highly desirable
• Experience working across international markets, particularly Europe, North America, and Asia/India

Benefits

• Competitive salary package that recognises your skills and experience
• 33 days of holiday (inc. Bank Hols) to relax and recharge
• Generous pension scheme that sets you up for the future, with access to personalised advice
• Private Medical Insurance and a Cash Back Programme to keep you feeling your best
• Life insurance (4x salary) because we've got your back no matter what
• FREE fruit, got to have your five-a-day!
• WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme
• Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.
• Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!
• A diverse and international team that brings together different perspectives, backgrounds, and experiences.