Responsibilities

• Set and lead Encompass's global marketing strategy, spanning brand identity, demand generation, and external communications across all regions
• Build, develop, and lead a high-performing marketing team across multiple geographies, creating the structure and ways of working that enable the team to thrive
• Partner closely with sales and product leadership to ensure marketing strategy is tightly aligned with commercial goals and product positioning
• Own the Encompass brand, maintaining consistent and well-governed positioning across all markets and channels
• Report regularly on marketing performance and investment to the executive team, translating data into clear strategic insight
• A clear, well-communicated global marketing strategy has been developed and shared with key stakeholders within your first three months
• By month six, your team structure and ways of working are embedded, with the team operating cohesively and performing well across regions
• Strong, trusted working relationships are established with sales and product leadership, with marketing visibly contributing to commercial outcomes
• Encompass brand positioning is consistent and well-governed across all regions, with any gaps or inconsistencies actively being addressed
• Marketing performance is reported to the executive team with clarity and regularity, giving leadership confidence in how investment is tracking against goals

Requirements

• Experience leading product marketing within a B2B SaaS business ideally within financial services RegTech or a related compliance driven market
• Building marketing programs that directly support and accelerate enterprise sales cycles
• Leading and developing a multidisciplinary marketing team across strategic event digital and content disciplines
• Strong leadership skills with the ability to set direction for a team while remaining hands on where needed
• Excellent written and verbal communication skills with the ability to simplify complex regulatory and technical subject matter for different audiences
• Commercial instinct and the ability to connect marketing activity to pipeline and revenue outcomes
• The confidence to operate as a peer to sales and product leadership and to challenge and shape go to market strategy
• The ability to manage multiple priorities across a global fast paced and fast growing business
• A collaborative style with the ability to build strong relationships across the business and with external partners and agencies

Preferred

• Experience marketing to banking or financial services audiences

Benefits

• Participation in our industry leading share options scheme
• Private Medical Plan
• 20 days a year Work From Anywhere policy for all staff
• Flexible-first working policy
• Enhanced annual, personal and parental leave schemes.
• Paid volunteering leave programme
• Employer recognition and employee assistance programmes