Responsibilities

• Defining and leading global marketing strategies for product launches, collections and major brand moments.
• Creating integrated marketing plans that align product, brand and commercial objectives.
• Shaping product positioning and storytelling to strengthen brand equity and consumer engagement.
• Working closely with Product, Design and Brand teams to bring compelling narratives to life.
• Prioritising marketing investment and support across key products, collections and campaigns.
• Ensuring consistent execution and messaging across wholesale, retail and direct-to-consumer channels.
• Turning consumer insights, market trends and cultural movements into effective marketing strategies.
• Overseeing launch planning, readiness and execution across global markets.
• Leading the development of major campaigns, from strategic briefing through to delivery and optimisation.
• Building and developing a high-performing integrated marketing team while establishing effective ways of working.

Requirements

• Significant experience in integrated marketing, brand marketing, product marketing or commercial marketing leadership roles.
• A proven track record of leading global product launches and large-scale integrated campaigns.
• Strong understanding of wholesale, retail and direct-to-consumer business models.
• Experience leading cross-functional teams and collaborating with a broad range of stakeholders.
• Strong commercial awareness and the ability to balance brand-building with business objectives.
• Excellent stakeholder management and influencing skills.
• Outstanding communication, planning and organisational abilities.
• The ability to convert insight and data into effective marketing strategies and actions.
• A collaborative approach with a passion for creating exceptional consumer experiences.
• The confidence to thrive in a fast-paced environment, balancing strategic thinking with hands-on delivery.