Responsibilities

• Deliver integrated marketing campaigns that support D&AD's commercial, audience growth and engagement objectives, in line with the overall marketing strategy.
• Lead the end-to-end planning, management and delivery of campaigns across D&AD's Awards, Festival and events portfolio, from campaign development and positioning through to launch, optimisation and post-campaign evaluation.
• Develop campaign plans, messaging, customer journeys and channel activation plans that drive awareness, consideration, conversion and repeat engagement across diverse international audiences.
• Manage multiple concurrent campaigns across a varied portfolio of products and events, ensuring activity is delivered on time, within budget and to a consistently high standard.
• Coordinate cross-functional teams, agency partners and suppliers to deliver integrated campaigns across digital, content, partnerships and event marketing channels.
• Work closely with the Head of Marketing Campaigns to implement campaign strategies and recommend optimisations based on customer insight, testing and performance data.
• Plan and deliver integrated marketing campaigns that drive registrations, ticket sales and audience engagement for D&AD's Festival and wider events programme.
• Develop audience-focused marketing plans for live, hybrid and online events, tailoring messaging and channels to different audience segments.
• Work closely with Programme, Partnerships and Production teams to align marketing activity with event content, speakers, sponsors and key milestones.
• Coordinate campaign activity across digital, content, PR, social media, email and partner channels to maximise event visibility and attendance.

Requirements

• Significant experience in a senior marketing role delivering integrated marketing campaigns for a complex multi-product, B2B organisation
• Strong experience marketing awards programmes, festivals, conferences, live events or large-scale audience-driven products.
• Proven expertise across event and digital marketing including email, paid media, social media, content marketing and campaign optimisation.
• Experience creating annual marketing plans and managing multiple complex campaigns simultaneously.
• Strong commercial mindset with experience delivering revenue and audience growth targets.
• Excellent understanding of CRM, audience segmentation and customer lifecycle marketing.
• Experience working with marketing analytics and campaign reporting.
• Strong copywriting skills, crafting clear, persuasive copy that engages the target audience and stays true to brand voice across channels.
• Experience managing marketing budgets and agency relationships.
• Strong project management and stakeholder management skills.

Benefits

• D&AD offers a competitive salary, flexible working arrangements, and a comprehensive benefits package. We're committed to supporting the well-being and professional development of all our employees.