Responsibilities

• Lead the planning and delivery of integrated marketing campaigns across Sykes Holiday Cottages, Forest Holidays and UKCaravans4hire.
• Develop campaign strategies aligned to commercial objectives, customer insights and brand priorities.
• Coordinate activity across Brand, CRM, Performance Marketing, PR, Social, Product, Creative and Analytics teams to deliver seamless customer experiences.
• Manage campaign budgets, track KPIs and optimise performance to maximise ROI.
• Oversee the Sykes Holiday Cottages app marketing programme, including acquisition, App Store Optimisation (ASO) and performance reporting.
• Lead marketing activity for the Bloom loyalty scheme, ensuring effective integration throughout the customer journey.
• Manage external agencies and suppliers, setting clear briefs and driving performance.
• Champion a test-and-learn approach, identifying new channels, creative ideas and optimisation opportunities.
• Present campaign results and insights to senior stakeholders to inform future activity.
• Ensure campaigns are delivered on time, within budget and in line with brand guidelines.

Requirements

• Proven experience leading integrated, multi-channel marketing campaigns for consumer brands.
• Experience managing marketing across multiple brands while maintaining clear brand positioning.
• Strong strategic marketing skills with the ability to turn commercial objectives into effective campaigns.
• Excellent stakeholder management skills, with experience working across cross-functional teams and agencies.
• Experience managing marketing budgets and optimising channel performance.
• Strong analytical skills with the ability to interpret campaign data and identify improvements.
• Experience briefing creative teams or agencies, with a keen eye for quality and brand consistency.
• Highly organised, with the ability to manage multiple priorities in a fast-paced environment.

Preferred

• Experience within travel, tourism, hospitality or ecommerce.
• Experience working across a portfolio of consumer brands.
• Knowledge of app marketing, including ASO, mobile acquisition or web-to-app strategies.
• Experience with CRM-integrated campaigns or loyalty marketing.
• Familiarity with structured testing methodologies, including A/B testing and campaign experimentation.

Benefits

• Annual bonus scheme based on company performance
• 33 days' holiday (including bank holidays), plus up to 5 extra with long service
• Option to purchase extra holiday days
• Your birthday off
• 2 volunteering days each year
• Enhanced parental leave
• Pension with employer contributions
• Discounted holidays for you, your friends and family
• Lifestyle discounts and wellbeing benefits
• Health cash plan & life assurance