Responsibilities

• Develop and execute the global annual brand plan, translating franchise strategy into impactful marketing initiatives that drive brand growth and commercial success.
• Partner with the VP, Global Brand Director, and cross-functional teams to maximise revenue opportunities across brands, licensing, content, and key consumer moments.
• Champion an insight-led approach, leveraging audience, consumer, market, and retail data to inform strategy, activation, and decision-making.
• Lead B2B and trade marketing activations, collaborating with stakeholders and product teams to drive awareness, consideration, and purchase intent.
• Build strong relationships with regional and local teams to ensure global brand consistency while enabling effective local market execution.
• Act as the Bluey brand expert and guardian, clearly articulating brand DNA, audience segmentation, identity, architecture, and purpose across all touchpoints.
• Drive creative innovation by identifying new opportunities, consumer trends, and activation approaches that evolve the brand while remaining true to its core values.
• Deliver integrated global marketing campaigns, overseeing strategy, briefs, creative development, media planning, partnerships, asset creation, and campaign compliance.
• Use performance data, insights, and post-campaign evaluations to optimise marketing effectiveness, maximise return on investment, and inform future activity.
• Lead collaboration with editorial, product, digital, and external partners to create compelling campaigns, experiences, and partnerships that support brand and business objectives.

Requirements

• A record of strategic, commercial and creative success gained at a senior level
• Demonstrates the management and development of consumer brands, using advanced marketing techniques
• A best-in-class leader in working collaboratively across every commercial touchpoint in a business to drive growth and success of a entertainment brand
• Measurable success in developing and executing brand-led and content-led marketing campaigns
• Experience in rallying teams behind a common vision

Preferred

• Understanding of competitive landscape and able to react accordingly to maintain competitive edge
• An expert in relationship management and negotiation
• A creative mind to deliver impactful global brand campaigns and brand growth plans, as well as creativity in overcoming barrier
• Demonstration of knowledge of qualitative and quantitative research techniques & understanding of what data is suitable to form the genesis of a campaign brief and guides the team
• Excellent communication skills across all organisational levels
• A motivational and supportive team leader
• An embracer and instigator of change
• Self-reliant, resilient and proactive. Able to manage self and others within a complex matrix environment with shared responsibilities across the BBC

Benefits

• Life at BBC Studios • A flexible 35-hour working week with 26 days annual leave (plus bank holidays) and the option to buy an extra five days. • Defined pension (up to 10% employer contributions). • Caring and parenting support, 24/7 remote GP access, life assurance and accident benefit. • BBC Studios is a world leader in operating sustainably both on and off screen. Find out more about BBC Group’s science-based Net Zero targets here . • Career development in a values-led purpose-driven culture. Benefits may vary if you are joining on an FTC basis.