Responsibilities

• own and grow our events programme on both sides of the Atlantic
• partner with our UK and US sales leaders to shape a calendar built around the accounts that matter most, carry a pipeline target, and present your results directly to our senior leadership team
• designing formats people genuinely want to attend and running them brilliantly on the day
• owning a global events budget (around £200k) and a pipeline target, then tracking and optimising against unit costs (cost per lead/opportunity) - managing forecasting, POs and budget reporting
• managing and running all pre-event planning and comms, on-the-day execution, and post-event reporting
• Agreeing, meeting and following-up commitments with regional sales leadership, then track and report against them
• being the central liaison for venues, merch suppliers, and agencies. Manage negotiation processes with each of them
• ensuring event success is demonstrable and tracked. Working with Marketing Operations to define, create and manage workflows, data and lead routing
• managing stakeholders and speakers, ensuring they are prepped where needed for presentations, dinners, interviews and other public-facing responsibilities
• owning the events outcomes and presenting results to SLT on a regular basis

Requirements

• Strategy and planning - Partnering with US and UK Sales Leadership to build localised event plans, specifically against target accounts.
• Maintaining a single events calendar to ensure commercial and SLT coverage beyond marketing-led initiatives
• Collaboration - Collaborating with marketing and cross-teams to integrate events into the overall marketing strategy - aligning event presence and messaging with content strategy, PR, product launches, paid media and creative
• Event format - Recommending and shaping the format mix across conferences, VIP hospitality, agency activations and partner events, account-targeted dinners and roundtables
• Budget ownership - Owning a global events budget (around £200k) and a pipeline target, then tracking and optimising against unit costs (cost per lead/opportunity) - managing forecasting, POs and budget reporting
• Event execution - Managing and running all pre-event planning and comms, on-the-day execution, and post-event reporting. Agreeing, meeting and following-up commitments with regional sales leadership, then track and report against them
• Vendor and contract management - being the central liaison for venues, merch suppliers, and agencies. Manage negotiation processes with each of them
• Lead capture and data hygiene - ensuring event success is demonstrable and tracked. Working with Marketing Operations to define, create and manage workflows, data and lead routing
• Speaker and executive programme - managing stakeholders and speakers, ensuring they are prepped where needed for presentations, dinners, interviews and other public-facing responsibilities
• Reporting - owning the events outcomes and presenting results to SLT on a regular basis

Benefits

• Genuine Hybrid Working
• 35 days annual leave including bank holidays
• £1000 one off home office budget
• £500 per year wellbeing budget
• £1000 per year Learning & Development Budget
• Flexible working