Responsibilities

• Brand Strategy, Governance & Transformation
• Act as a strategic guardian of the Mandarin Oriental brand, ensuring that business decisions, property projects, partnerships, campaigns and new initiatives are accurate, distinctive and elevated expressions of the brand.
• Own the Brand transformation roadmap, translating the Group’s strategic agenda into a clear sequence of priorities, workstreams, milestones and decision points.
• Develop and maintain the Group’s brand strategy, brand positioning, platform and architecture, ensuring clarity across the masterbrand, sub-brands, product expressions and future growth opportunities.
• Establish the strategic guardrails and governance approach that help teams make consistent, brand-led decisions while allowing each property and initiative to feel bespoke and locally relevant.
• Partner with the Director of Brand Experience, who owns the definition and codification of brand markers, rituals and signature moments, to ensure those expressions remain tightly linked to the wider brand strategy.
• Brand Positioning, Narrative & Creative Direction
• Define, protect and continuously sharpen the Mandarin Oriental brand positioning, ensuring it remains distinctive, relevant and commercially powerful in the luxury hospitality landscape.
• Build and evolve the wider brand universe around the positioning, including the brand platform, narrative territories, strategic messaging, proof points and expression principles that guide how the brand shows up across audiences, markets and touchpoints.
• Own the strategic positioning of Mandarin Oriental in the market and against the competitive set, translating category shifts, competitor moves and guest expectations into clear implications for brand strategy.

Requirements

• Significant professional experience in brand strategy, brand management or strategic marketing roles within luxury hospitality, lifestyle, luxury consumer or high-touch service sectors.
• Proven ability to manage complex brand architectures, positioning frameworks and strategic transformation agendas across multiple markets or business units.
• Strong understanding of property, product or experience positioning, preferably in collaboration with development, design, operations or experience teams.
• Highly comfortable using customer, market and competitive insight to inform strategic choices and prioritise action.
• Strong creative judgement, with the ability to guide campaign briefs, assess creative concepts and ensure marketing output is fully aligned with brand positioning.
• Excellent stakeholder management skills, with the maturity to influence senior leaders, challenge constructively and create alignment across functions.
• Exceptional written and verbal communication skills, with the ability to turn complex strategic thinking into clear narratives, frameworks and decision materials.
• Structured, organised and comfortable managing a roadmap of interdependent initiatives without necessarily owning every workstream directly.
• Culturally astute, globally minded and passionate about luxury, hospitality, craft and brand-led growth.
• Willingness to travel internationally.

Benefits

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
• MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
• Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
• Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role
• We are Fans. Are you?