Responsibilities

• Shaping and articulating a clear strategic vision that aligns creativity, data, and cultural relevance to drive brand growth.
• Translating business challenges into actionable brand platforms that drive measurable results.
• Overseeing strategy across Brand, Digital, Comms, and Media to ensure consistency and connection throughout the brand experience.
• Partnering with the Creative Director and providing inspiration for the Creative Department
• Championing the fusion of creativity and intelligence — ensuring every idea is emotionally powerful and strategically sound.
• Driving deep understanding of people, culture, and context — turning insights into ideas that resonate emotionally and drive action.
• Advocating for the consumer’s voice at every stage of the brand journey
• Leading the charge to create and champion our own original organizing ideas, and reducing our reliance on activating those of other agencies
• Partnering with Data & Analytics teams to bring performance and behavioral insights into brand storytelling.
• Measuring the impact of brand work through effectiveness frameworks, KPIs, and cultural traction.

Requirements

• A four year college degree and 10 to 12 years of experience in account planning/brand strategy, preferably in an advertising agency
• A knack for finding ‘real’ insights and presenting them in a way that inspires creative
• Keen ability to navigate originating ideas/brand experiences
• A collaborative spirit, shepherding solutions through with other strategists and agency partners
• Willingness to roll up the sleeves to help bring great ideas to life
• Proven influence at the CMO level and beyond
• Persuasiveness and the confidence to excite clients to buy into powerful ideas
• A reputation for being exceptionally insightful, enterprising, articulate and convincing
• The wisdom and patience to not try and boil an ocean: This is about changing a large business from within
• Willingness to travel as needed – you’re open to new places, new faces and new ideas

Preferred

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

• Digitas is an equal opportunity employer.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.