Responsibilities

• In this pivotal role, you will partner with the Customer Strategy Lead to define the John Lewis and Partnership brand identity, embedding customer segmentation to shape our marketing and communications strategy.
• Collaborating with Strategic Category Planners and the Planning lead, you will identify commercial opportunities and translate them into a compelling Customer Plan, using brand and commercial metrics and a deep understanding of market trends, competitors, and customer demand to drive informed decision-making.
• Working closely with our in-house Creative Strategist and Media Lead, you will ensure our messaging effectively reaches key audiences across all channels, delivering high-impact content and campaigns that align with our long-term customer strategy.

Requirements

• Experience developing and executing brand and communications strategies in a large organisation, ideally both brand and agency side.
• Direct knowledge and experience of brand and communications strategy as a domain, including how to develop and roll out a brand positioning and associated assets across owned and paid channels.
• Customer-centric but with strong commercial acumen. Ability to help shape a clear point of view and execute brand and category positioning that aligns with the broader Customer and Commercial Strategy.
• Experience of translating brand strategies into a clear and coherent Customer Plan to inform Content & Campaigns developed by Brand & Marketing teams
• Excellent stakeholder management with proven success navigating the priorities of commercial, creative and marketing teams to ensure collaboration and engagement throughout the process.
• A self-starter willing to tackle complex challenges - multi-category retail is exciting but it can prove complicated balancing brand, category, commercial and customer priorities across both a digital and physical retail estate.

Preferred

• Further qualifications in marketing or business
• Background in brand strategy and comms planning at a comms, media or creative agency
• Experience in roles within Fashion, Home, Technology or Beauty marketing
• Strong understanding of digital and content strategy with experience planning across both owned and paid media channels.