Responsibilities

• Design and deliver paid media campaigns that expand reach, engage new audiences and increase awareness of HALO’s global impact.
• Manage and optimise Google Ad Grant and paid search activity to maximise performance and ROI.
• Implement advanced targeting, retargeting and audience segmentation strategies.
• Monitor and optimise campaign performance through continuous testing, analysis and budget management.
• Lead the delivery of the email marketing programme, advising on content to ensure it is engaging, relevant and high impact.
• Manage the overarching email calendar to ensure consistent, coordinated and audience-led communications.
• Plan data selections, build campaign lists, and manage integrations, ensuring compliance with data protection best practice.
• Monitor email performance and drive continuous improvement across key metrics.
• Take a hands-on approach to optimisation, including A/B testing and performance analysis across all digital channels.
• Provide strategic insight and digital marketing expertise to communications and fundraising teams.
• Partner with fundraising teams to maximise income generation and engagement through digital activity.
• Identify and implement improvements in tracking, data collection and behavioural analysis.
• Maintain reporting frameworks to deliver clear, actionable insights on performance.
• Stay up to date with digital marketing and fundraising trends, proactively identifying opportunities to test and innovate.
• Strong expertise in paid advertising and email marketing, with a deep understanding of audience behaviour and content performance.
• Experience delivering integrated, multichannel digital campaigns.
• Excellent knowledge of digital media buying, particularly Google Ads, Meta platforms and LinkedIn.
• Hands-on experience with email marketing platforms (Dotdigital experience an advantage).
• Strong copywriting skills and the confidence to produce copy for a range of audiences with varying interests and motivations.