Global Content Marketing Lead

Responsibilities

• Your Mission Turn Newson Gale’s commercial and brand strategy into a focused global content programme that supports safer operations in hazardous areas, strengthens customer engagement and drives business growth.
• Own the global content pipeline and editorial calendar, ensuring the right content reaches the right audiences at the right stage of the customer buying journey.
• Lead the planning, commissioning and delivery of high-quality content across case studies, application guides, white papers, blogs, videos, presentations, product materials and other digital assets.
• Work closely with sales teams, subject matter experts, agencies, freelancers and other external partners to turn complex technical topics into clear, compelling content.
• Strengthen the Newson Gale brand globally through consistent, credible and buyer-focused messaging.
• Balancing creativity with commercial thinking, ensuring content is both useful to customers and valuable to the business.
• Turning complex technical and industrial topics into clear, engaging content without losing technical accuracy or credibility.
• Managing multiple projects, priorities and stakeholders while keeping work on track, on brief and to a consistently high standard.
• Writing strong creative briefs and giving clear direction to designers, writers, video producers, agencies and internal subject matter experts.
• Maintaining excellent editorial and brand standards, with a strong eye for accuracy, consistency and quality.

Requirements

• Degree (or equivelant) qualified in Marketing, Communications, Business, Engineering or a related discipline, or relevant industry experience.
• Proven track record in B2B marketing, content marketing, content operations or digital marketing, ideally within industrial manufacturing, process industries, engineering, automation, EHS or B2B technology sectors.
• Proven experience turning commercial or marketing strategy into content plans that support brand awareness, buyer engagement, lead generation and sales growth.
• Experience supporting international marketing activities and collaborating with regional sales teams and channel partners.
• Knowledge of SEO, AEO and digital content best practices would be advantageous.
• Strong commercial awareness, with experience working alongside senior leaders and managing agencies, freelancers, partners and project budgets.

Preferred

• Knowledge of SEO, AEO and digital content best practices would be advantageous.

Benefits

• Private Medical Insurance to help you access healthcare when you need it. (post probation)
• Group Life Assurance for added financial security and peace of mind.
• Income Protection Cover to support you if you're unable to work due to long-term illness.(after one year)
• Competitive Workplace Pension Scheme with contributions through Scottish Widows, helping you plan for the future.
• Structured training and development opportunities, investing in your professional growth and long-term career progression.
• Cycle to work scheme (post probation)
• 25 days holiday per year plus bank holidays
• Christmas shutdown (holiday allowance used)
• Birthday leave