Freelance: Senior Marketing Executive

UK (Remote)

Salary Not AvailableSenior LevelOther

Posted 7 weeks ago

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Job Summary

Own multi-channel B2B marketing for BMJ in UK/Europe, balancing copy, design, collateral production and GDPR-safe data reporting to improve campaign outcomes.

  • Ownership: tactical, cross-channel programs for key healthcare customers and partners.
  • Audience/Channels: healthcare professionals in the UK and Europe via print, digital, and social assets.
  • Measurement: regular data-driven insights, quarterly reviews, and continuous improvement of outreach efforts.

Job Description

Responsibilities Contributing to and executing tactical marketing plans for key customers across multiple channels. Creating engaging copy and designs to promote usage of BMJ products to healthcare professionals in the UK and Europe. Working in collaboration with our graphic designers to ensure all marketing materials are on-brand. Producing printed and digital collateral such as flyers, posters, user guides and digital/social assets. Reporting on outcomes and the impact of activities/campaigns undertaken to enable continuous improvement. Providing regular reports with actionable insights and data-driven recommendations to help us optimize our B2B outreach. Participating in quarterly performance reviews to assess deliverable quality and ensure we are hitting our strategic milestones. Managing own workload, defined budget and trusted customer data according to GDPR and company policy. Requirements A degree in marketing or similar demonstrable experience in marketing (preferred) Experience using email marketing platforms (e.g. Adestra) and automation software (preferred) Confidence writing compelling copy for use in marketing assets and emails (essential) Excellent communication and stakeholder management across teams (essential) IT competence, including Google applications and web skills (essential) High standard of written English is required to communicate effectively and professionally with customers and users (essential) A good understanding of the various healthcare systems and healthcare professionals’ needs (desirable) Preferred Experience using email marketing platforms and automation software (preferred) Understanding of various healthcare systems and healthcare professionals’ needs (desirable) Benefits Strong company values and shared mission to create a healthier world for all
BMJ logo

BMJ

BMJ Group is a global healthcare knowledge provider. Our vision of a healthier world drives what we do; by sharing knowledge and expertise we help to improve patient outcomes through better evidence, better decisions and better systems.As an employer, and as a leading voice in global medicine and health, we strongly believe in anti-racism and equity because more equal societies are healthier societies. We prioritise inclusion and diversity within our company and as part of the communities we serve.

London, England, GBR
1.3K employees (467 in marketing)

Traffic Signals

Monthly Visitors
140.3K
Traffic Source Mix
Search
48.9%
Direct
35.1%
Referral
11.6%
Social
3.1%
Paid
1%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
422 (33% of company)
Marketing Roles Posted (Last 30 Days)
1