Fractional Head of Marketing (Contract)

Maldon, Essex, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and optimise the marketing operating model to drive revenue growth across PPC/SEO/CRM, align cross-functional teams, and scale a distributed marketing team for 2027 with data-led optimization and seasonal campaigns.

  • Define operating model, KPI framework, and governance to enable revenue-focused decisions.
  • Lead performance across paid channels, CRM, content, and digital marketing with CRO and UX improvements.
  • Build and mentor a distributed team, manage external agencies, and coordinate campaigns for seasonal launches and long-term growth.

Job Description

  • Review and optimise the current marketing structure, processes, and performance
  • Define and implement a marketing operating model aligned with business objectives
  • Set clear KPIs, reporting frameworks, and accountability across the marketing function
  • Work cross-functionally with sales, operations, and recruitment teams to align marketing activity with wider business goals
  • Identify and execute quick-win revenue opportunities for Summer 2026
  • Work closely with Google Ads and Meta agency partners to improve campaign performance and ROI
  • Oversee digital marketing activity across PPC, SEO, CRM, email, social media, website, and content marketing
  • Improve customer acquisition, retention, conversion journeys, and overall digital performance through data-led marketing, CRO, analytics, and UX optimisation
  • Lead and develop a distributed marketing team, providing hands-on support while fostering a culture of collaboration, accountability, and continuous improvement
  • Manage external agencies and marketing partners to maximise effectiveness and performance

Own and optimise the marketing operating model to drive revenue growth, align cross-functional teams, and scale a distributed team for 2027 using data-led performance and seasonal campaigns.

  • Define operating model, KPI framework, and governance to enable revenue-focused decisions.
  • Lead paid channels, CRM, content, and digital marketing with CRO and UX improvements.
Camp Beaumont logo

Camp Beaumont

Camp Beaumont is London's most experienced multi-activity day camp organisation for children aged between 3 to 16 years during the Half Term, Easter, Summer & Christmas school holidays. We have camps in locations across London and the Home Counties. You can find more information here: http://www.campbeaumont.co.uk/At camp, we encourage children to try new activities, challenge themselves, make new friends and make incredible memories! We recruit, professional, enthusiastic and motivated staff to ensure the children in our care have the best holiday experience and as much fun as possible. All our camps are registered with Ofsted and the British Activity Providers Association (BAPA) to ensure Camp Beaumont is a name our parents can trust, whilst ensuring the children have maximum fun in the safest environments!We don’t only ensure inspiring, exciting and fun experiences for the children who attend camp. With an array of different roles to apply for, you are sure to find a role which suits you. We also offer staff a variety of different training courses, some in which they gain nationally recognised qualifications! Many of our staff return to us holiday after holiday, year after year and make friends and experiences that last a lifetime!Camp Beaumont hires approximately 750 seasonal staff to work at our camps. With such a large and varied programme we have many different roles, something for everyone, including creative, sport and adventure instructors, TEFL teachers, Lifeguards and many varied childcare positions. Those looking for more responsibility may be interested in our camp and early years managerial roles which can all be found on our website.

Founded in 1980
Brighton, England, GBR
269 employees

Traffic Signals

Monthly Visitors
21.4K
Traffic Source Mix
Search
56.5%
Direct
29.6%
Referral
1%
Social
0.9%

Headcount Trend

Current headcount: ~269