Responsibilities

• Lead Generation & Campaign Management Plan and execute digital and traditional marketing campaigns (social media, email, local press) targeting prospective foster carers.
• Manage community outreach programs, drop-in sessions, pop-up events, and information stands to raise awareness about fostering.
• Produce compelling content, including case studies, video testimonials, and blog posts highlighting existing foster carers' experiences.
• Inquiry Handling & Candidate Nurturing Handle initial phone and digital inquiries from members of the public interested in fostering, acting as a warm, informative first point of contact.
• Screen prospective carers against basic agency criteria and schedule initial home visits for social work staff.
• Maintain engagement with prospective carers throughout the inquiry phase using automated email sequences and direct follow-ups.
• Child Matching & Referrals Process incoming placement referrals from Local Authority social work teams, evaluating children's specific needs, background, and cultural/educational requirements.
• Review foster carer availability and profiles to identify suitable, safe matches that align with agency matching protocols.
• Review supported accommodation placement availability for 16 plus years aged young persons and to identify suitable, safe matches that align with agency matching protocols.
• Prepare detailed match summaries and liaise with Child Social Workers and Supervising Social Workers to gain approval before presenting options to Local Authorities.

Requirements

• Qualification or proven experience in digital marketing, recruitment communications, or community outreach.
• Outstanding interpersonal and telephone communication skills with a compassionate, persuasive approach.
• Proficiency with email marketing platforms, and content creation software
• Flexibility to attend occasional evening or weekend community events.
• Experience in social care administration, local authority commissioning, or emergency placement matching.
• Strong understanding of safeguarding principles, child protection policies, and Ofsted regulatory frameworks.