Responsibilities

• Drive Regional Strategy: Build and execute integrated, data-driven field marketing strategies across UKI & Nordics, aligning closely with regional Sales leaders, EMEA Marketing, and Corporate teams to hit business priorities.
• Lead End-to-End Execution: Own physical, virtual, and third-party event execution from concept to post-event follow-up—ensuring seamless delivery, high engagement, maximum pipeline growth, and high ROI. (Requires occasional travel).
• Build a Strong Sales Partnership: Act as a true partner to Field Sales and BDR teams. Understand how Sales operates, guide them on adopting marketing programs, and actively help them win.
• Master the Data & SFDC: Dive into Salesforce to track campaigns, analyze pipeline data, spot trends, and measure ROI. Translate raw numbers into actionable insights for both Sales and Marketing.
• Pioneer ABM & AI Initiatives: Test and execute Account-Based Marketing (ABM) strategies to align marketing campaigns with high-priority sales accounts. Act as an "AI-native" team member—experimenting with new AI models and tools to boost productivity and scale campaign reach.
• Bring Fresh Ideas: Challenge standard playbooks! Bring creative, out-of-the-box ideas to the table and feel empowered to ask, "How can we do this better?"
• Budget & Vendor Management: Effectively allocate regional budgets, evaluate third-party event opportunities, and optimize every dollar spent.

Requirements

• Experience: 2–3+ years in field marketing, event management, or demand generation (ideally within B2B SaaS/Tech). You have enough experience to hit the ground running, but are eager to learn and grow.
• A True "Doer": A self-starter with a strong bias for action, high accountability, and the ability to manage multiple fast-moving priorities without losing attention to detail.
• Data Confidence & SFDC Fluency: Hands-on experience with Salesforce (or similar CRMs). You don't just generate reports; you understand what the data means and know how to use it to optimize campaigns.
• Sales-Centric Mindset: A genuine passion for understanding the sales process and helping sales teams succeed.
• ABM Curiosity: Familiarity with or a strong interest in learning ABM principles and connecting marketing activity directly to target accounts.
• AI Native & Tech-Savvy: Naturally curious about new technology and comfortable experimenting with AI tools to streamline workflows and drive efficiency.
• Creative & Growth-Oriented: A continuous-learning mindset with a strong desire to develop into a well-rounded modern marketer.
• Languages: Fluent in English (Nordic language skills are a strong plus!).